Growth and Product Marketing Leader at Colibrigroup

At Colibri Group, we believe culture is the foundation of everything we do. Our core values of love, joy, boldness, teamwork, and curiosity shape how we support our customers and serve our communities. As a leader in professional education, Colibri Healthcare provides vital workforce solutions for nurses, nurse practitioners, and allied health professionals. We help these dedicated individuals reach career milestones and maintain their credentials through every stage of their professional journey. We are currently evolving our marketing approach to be more audience-focused, and we are looking for a strategic leader to join us in this mission.

What you'll be doing

• You will own and evolve the comprehensive marketing strategy for our Nurse Practitioner segment, ensuring our efforts across awareness, acquisition, and retention align with our broader business goals.
• You will lead integrated, full-funnel campaigns by collaborating with channel experts and agency partners across paid search, paid social, CRM, email, and SEO.
• You will translate deep audience insights into clear positioning and messaging, using performance data to prioritize testing and drive measurable growth.

What you'll bring

To succeed in this role, you should have a strong background in B2C marketing and a passion for data-driven growth. We are looking for the following qualifications:

• At least 7 years of experience in B2C marketing with a proven track record of leading multi-channel growth programs.
• Demonstrated success in owning the strategy for a specific customer segment or product line and being accountable for results.
• Experience managing and developing teams, with the ability to set clear priorities and foster a culture of accountability.
• Strong proficiency in English and the ability to influence cross-functional teams in a matrixed environment.
• Familiarity with marketing tools including Google Ads, Meta Ads, CRM platforms, web analytics, and experimentation software.
• A bachelor's degree in marketing, business, or a related field, or equivalent practical experience.

What you'll get

This is a full-time, remote position that offers you the chance to make a tangible impact on the careers of healthcare professionals. You will enjoy the following benefits:

• The flexibility of a remote work environment.
• The opportunity to own a defined customer audience and see the direct impact of your strategy on business outcomes.
• The chance to help shape our segment-led marketing model as we continue to scale.
• A collaborative environment where you will partner with experts across product, analytics, creative, and operations.