Go to Market and Events Marketing Manager
Remote
Full Time
#Sales Marketing
#Marketing
#Technology
#Event Planning
#Marketing Automation
#Relationship Building
#MS Office
#HTML
#Salesforce
#Pardot
#Communication Skills
#Project Management
Connor Group is a specialized professional services firm that provides expert guidance in finance, accounting, operations, and IT. We partner with high-growth organizations, including industry leaders like Tesla, Atlassian, Uber, and Duolingo, to navigate complex challenges such as IPO preparation, digital transformation, and mergers and acquisitions. Our team is comprised of highly experienced professionals who prioritize innovation and integrity. We are currently seeking a Go to Market and Events Marketing Manager to join our Digital Solutions group and focus on our Southwest region. This is a full-time, remote-friendly position for a results-oriented professional who is passionate about technology marketing and building strategic alliances.
Key outcomes
- Develop and implement comprehensive marketing programs that align with our firm's strategy across various service lines and industries.
- Manage the end-to-end execution of regional and technology partner conferences, webinars, and events, including venue research, contract negotiation, and promotional management.
- Cultivate and maintain strong relationships with SaaS alliance partners and internal stakeholders to produce co-branded, metrics-driven marketing initiatives.
- Generate high-quality marketing qualified leads and enhance brand preference through automation, social media, web marketing, and event strategies.
- Track and report key performance metrics to leadership and partners to ensure alignment with business objectives.
- Collaborate on the production of creative assets, such as video content, graphic design, and web development projects.
- Create and manage event invitations, email campaigns, and landing pages using our marketing automation platform.
- Stay informed on current market trends to influence the development of whitepapers, case studies, podcasts, and speaking engagements.
Requirements
- At least 5 years of experience in marketing within the technology, SaaS, finance, or professional services sectors.
- A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- Exceptional interpersonal skills with the ability to build consensus and work effectively with diverse teams.
- Strong professional writing and verbal communication capabilities.
- Intermediate to advanced proficiency in the MS Office suite, particularly Excel and PowerPoint.
- Demonstrated ability to manage complex projects and multiple initiatives simultaneously.
Preferred qualifications
- Previous experience working within the B2B SaaS industry.
- Technical proficiency with HTML, Salesforce, and Pardot.
Compensation
We offer a collaborative work environment that encourages initiative and professional growth. This role is remote-friendly, providing you with the flexibility to work from anywhere while remaining connected to our team.
How to apply
If you are a proactive marketing professional interested in driving strategic growth for a leading professional services firm, we invite you to submit your application to join the Connor Group team.
