Global Marketing Manager
Hybrid
Full Time
#Marketing
#Google Analytics
#CRM
#Photoshop
#Business Development
#Digital Marketing
#User Acquisition
#User Retention
#Data Analysis
Hypebeast serves as a premier global destination for contemporary culture, lifestyle, and editorially-driven commerce. Since our founding in 2005, we have grown into a publicly listed media powerhouse with a vast international readership. Our ecosystem includes our core publishing platforms, our creative agency Hypemaker, and our retail platform HBX. We are currently looking for a Global Marketing Manager to join our team in Hong Kong. This is a full-time, hybrid position for a strategic leader who is passionate about digital marketing and data-driven growth.
Key outcomes
- Direct the performance marketing efforts for our media platforms to drive user growth.
- Manage our digital presence by implementing current best practices and innovative strategies.
- Take ownership of audience expansion, with a specific focus on developing and executing effective newsletter strategies.
- Collaborate with our sales department to monetize newsletter offerings and identify new commercial opportunities.
- Create and implement comprehensive marketing plans, partnerships, and tools to meet our core business objectives.
- Coordinate with editorial teams to ensure our marketing priorities align with our broader content goals.
- Research emerging subcultures and communities to identify new growth areas for our brand.
- Analyze campaign performance data to refine our approach and maximize effectiveness.
Requirements
- At least 5 years of professional experience in newsletter publishing and business development.
- Strong proficiency in Google Analytics and various newsletter management tools.
- Fundamental skills in Photoshop.
- Excellent verbal and written communication abilities.
- A proven track record of creating editorial marketing strategies that deliver measurable results.
- A deep analytical mindset with the ability to translate website data into actionable change.
- High levels of creativity and the ability to think outside the box.
- Flexibility to work across different time zones, including nights and weekends when necessary.
- Must be eligible to work in Hong Kong.
Preferred qualifications
- Prior experience working with CRM systems.
- In-depth knowledge of current fashion, culture, and global trends.
Benefits
We offer a hybrid work environment to support our team members in balancing their professional and personal responsibilities.
How to apply
If you are interested in this role, please submit your cover letter, CV, portfolio, and your expected salary for our review. We look forward to learning more about your experience and how you can contribute to the continued growth of Hypebeast.
