Full Funnel B2B Marketing Manager at Trustandwill

We are on a mission to help every family secure their future by providing a fast, easy, and reliable way to create and manage estate plans online. Since 2017, our team has helped hundreds of thousands of families navigate the complexities of legacy planning with an intuitive, affordable approach. As a certified B Corporation, we believe in using our business as a force for good, and we are backed by prominent venture capital firms like Jackson Square Ventures and Revolution’s Rise of the Rest. We are a remote-first organization that values inclusivity and authenticity, and we are looking for passionate individuals to help us make a meaningful impact on the lives of millions.

About the Role

We are seeking a Full Funnel B2B Marketing Manager to join our team on a full-time basis. Reporting directly to the Head of B2B Marketing, you will play a vital role in bringing our B2B strategy to life. This position is perfect for a growth-minded professional who enjoys crafting personalized customer journeys and using data to drive strategic decisions. You will have the opportunity to work in a dynamic, mission-driven environment where your contributions directly influence our partner and customer experiences from the first brand touchpoint through to purchase.

Key Responsibilities

• Develop and execute comprehensive B2B marketing strategies across multiple channels, including email, paid advertising, webinars, and content marketing, to drive acquisition and retention.
• Collaborate with cross-functional partners in Sales, Product, and Member Success to gather actionable insights that inform our communication plans and segmented customer journeys.
• Manage and optimize paid advertising campaigns and email workflows, including A/B testing, content creation, and performance analysis, to maximize return on investment and engagement.

Requirements

To be successful in this role, you should bring the following qualifications and skills:

• 3 to 4 years of experience in a B2B marketing capacity, specifically with email programs and paid advertising.
• Strong proficiency in data analysis, with the ability to interpret metrics and track campaign performance to derive actionable insights.
• Excellent writing, editing, and proofreading skills, combined with a solid understanding of email marketing concepts and HTML.
• Proven project management abilities to handle multiple initiatives simultaneously while maintaining high attention to detail.
• An intellectually curious mindset with an entrepreneurial approach to solving problems and achieving business results.

Location

This position is fully remote, allowing you to work from anywhere. While we were founded in San Diego, California, and offer access to a co-working space for those who prefer it, your physical location does not restrict your ability to contribute to our team.

Compensation and Benefits

We offer a competitive salary range of $85,000 to $110,000, supplemented by an equity package. In addition to financial compensation, we provide a robust suite of benefits designed to support your professional and personal well-being:

• Unlimited paid time off, including quarterly company-wide breaks and monthly friends and family days.
• Comprehensive health, dental, vision, and life insurance coverage.
• Financial wellness support, including a 401k plan and tax advisory resources.
• Flexible working hours and a family-friendly environment.
• Professional development opportunities, including reimbursement for learning and guest speaker sessions.
• A $500 work-from-home stipend, along with a Mac and Apple accessories to ensure you have the tools you need to succeed.