Field Marketing Specialist
Remote
Full Time
#Marketing
#Communication Skills
#Microsoft Office
#Collaboration
#Analytical Skills
At Skillsoft, we propel organizations and people to grow together through transformative learning experiences. We believe every team member has the potential to be AMAZING. Join us in our quest to transform learning and help individuals unleash their edge.
The Field Marketing Specialist is a responsible for driving country-specific performance objectives across a variety of local marketing channels. This role is an extension of our global Field Marketing organization, supporting the Global Knowledge business unit, and works with the global Field Marketing leader and business unit Product Marketing to represent local requirements and subsequently connect global programs with local GTM activities. This role coordinates local execution through collaboration across various shared services marketing functions, such as content, demand-gen, digital, marketing ops, etc. as well as with other GTM functions, such as sales, customer success, and product management.
Responsibilities:
- Localization: Adapting marketing messages and materials to fit the cultural and business norms of specific regions.
- Campaign Support: Extending marketing campaign execution across the final stages to land in-market through email, social media, web content, and sales collateral.
- Sales Enablement: Providing local sales team with the tools, training, and information they need to sell the product effectively.
- Lead Generation: Running localized lead generation campaigns and passing qualified leads to the sales team.
- Performance Measurement: Analyzing the effectiveness of local campaigns (both digital and traditional media) and adjusting strategies accordingly.
- Customer Feedback: Gathering and analyzing local customer feedback to inform marketing strategies.
- Collaboration: Working closely with other departments (e.g. sales, product management, operations, etc) to align efforts and maximize impact.
Outcomes
The Field Marketing Specialist is accountable for the following objectives and key results
- Marketing-influenced pipeline (consistent with country-specific bookings targets)
- Marketing-qualified leads
- Marketing-sourced pipeline
- Brand awareness
This role will monitor and adjust activities based on a number of key results, including…
- Engaged web sessions
- Outbound email performance
- Social media engagement
- Account- and territory-based customer engagement
Ideal Candidate Profile
Successful candidates will possess the following knowledge, skills and abilities:
- Strong communication skills in both English and local-language (verbal and written)
- Highly collaborative, working well in a matrixed marketing team
- Proactively driven to connect with and add value to the local GTM team
- Professional-level mastery of Microsoft Office products
- Analytical and data-oriented decision making
- Curious, innovative, and optimization-oriented
- Scrappy – able to navigate through ambiguity in order to deliver programs on time and on budget
Ideal candidate typically have the following experience:
- Familiar with transactional services-based business model in a B2B context
- Familiar with technical buyers (particularly within technology functions) and enterprise technology lifecycles
- BA/BS degree or comparable mix of education and experience
- 5 years of experience marketing
- Some sales experience desirable
MORE ABOUT SKILLSOFT:
Skillsoft delivers online learning, training, and talent solutions to help organizations unleash their edge. Leveraging immersive, engaging content, Skillsoft enables organizations to unlock the potential in their best assets – their people – and build teams with the skills they need for success. Empowering 36 million learners and counting, Skillsoft democratizes learning through an intelligent learning experience and a customized, learner-centric approach to skills development with resources for Leadership Development, Business Skills, Technology & Development, Digital Transformation, and Compliance.
Skillsoft is partner to thousands of leading global organizations, including many Fortune 500 companies. The company features three award-winning systems that support learning, performance and success: Skillsoft learning content, the Percipio intelligent learning experience platform, which offers measurable impact across the entire employee lifecycle. Learn more at www.skillsoft.com.
Thank you for taking the time to learn more about us.
If this opportunity intrigues you, we would love for you to apply!
NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Skillsoft does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Skillsoft employee or hiring manager in any form without a signed Skillsoft Employment Agency Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Skillsoft is an Equal Opportunity-Affirmative Action Employer: It is the policy of Skillsoft (US) Corporation to provide equal employment opportunities to applicants and employees without regard to race, color, national origin, citizenship, religion, sex, sexual orientation, age, marital status, disability (mental or physical), protected veteran status, genetic information or any other class protected by law.
