Field Marketing Manager at Mirakl

We are looking for a highly innovative and results-oriented Field Marketing Manager to join the Mirakl EMEA Marketing team and help support Mirakl’s growth in the region. In this role, you will report to the EMEA Director, Field & Digital Marketing based in Munich and work closely with the extended EMEA Marketing team as well as the North & MEA Sales, Alliances, and Customer Success teams to plan and execute a wide range of marketing initiatives to generate and drive the sales pipeline. You will work in close alignment with the regional sales leader with the main goal to help the sales team engage with leading retailers and wholesalers in the UK, Scandinavia and some MEA countries through innovative campaigns, events and compelling communications and content strategies.

Your impact

As a key member of the EMEA Marketing Team, your responsibilities include:

• Design the marketing plan for the UK, Scandinavia and MEA markets (targeting, communications and content, budget planning, events schedule, digital campaigns, analysis, and reporting of ROI) in alignment with Corporate and EMEA GTM and objectives. 
• Adapt the EMEA marketing strategy to your local specifics in alignment with the regional sales priorities and targets.
• Plan and execute field marketing events/tradeshows that deliver ROI to the sales teams. 
• Work with the Digital Marketing team, Regional Business Development representatives and the Partner Marketing lead to create and roll out integrated campaigns (customized emails, webinars, Account-Based Marketing campaigns) in the region with responsibility for the ROI of such campaigns.
• Brief local PR agency on Mirakl’s marketing strategy and build and maintain relationships with local trade press (retail, manufacturing, wholesale).
• Work with industry experts and influencers in the region to educate them on the platform economy and to leverage their network at Mirakl events.
• Work closely with the Customer Marketing Manager as a local contact point to support regional activities.
• Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Business Development Representatives.
• In charge of the reporting for all regional marketing activities.

Your profile

• 4+ years experience working with or for a Tech company or a B2B company in a regional marketing role
• Fluent in English, Swedish, Danish or Finnish is a plus
• Experience with lead acquisition and nurturing processes using Salesforce CRM, Hubspot, and social tools in an overall demand creation approach is a must-have
• Experienced in event management, from planning to execution and reporting
• Demonstrated success in supporting the field teams (sales, business development) as well as partner ecosystem in a fast-paced environment
• Excellent at handling complexity and working under pressure
• Ability to travel occasionally across Europe for events and internal meetings. Quarterly travel to the Paris office.
• Excellent interpersonal and communication skills to represent the company in a positive and professional manner
• Ability to operate autonomously and work with multiple teams
• Eagerness to learn and hands-on mentality