Field Marketing Manager at Siteimprove

Siteimprove logo
Siteimprove

Field Marketing Manager

gb flag
United Kingdom

Hybrid

Full Time

#Marketing

#Marketing Automation

#CRM Systems

#Data Analysis

#Campaign Management

#Event Management

Siteimprove is looking for a Field Marketing Manager

Sign up to unlock quick summaries and profile fit assessments

Siteimprove is a global leader in digital accessibility, content optimization, and web governance, empowering organizations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the only enterprise platform that unifies content compliance and content performance, we are leading the way in the AI era, helping organizations ensure content performs for both humans and AI. From accessibility to SEO, analytics, and content strategy, our platform enables organizations to optimize content that is both compliant and discoverable.
We are seeking a Field Marketing Manager to join our international marketing team, focusing on the EU and ANZ regions. In this role, you will shape and execute strategic marketing initiatives that drive demand generation, accelerate pipeline growth, and enhance brand awareness across regional markets. You will collaborate closely with sales teams to develop inbound and outbound marketing strategies, analyze market trends, and optimize campaigns to deliver measurable results. This is an exciting opportunity for a strategic thinker with a strong understanding of both regional and global marketing dynamics, who wants to make a direct impact on revenue growth while building their career in a fast-paced, innovative SaaS environment.

What you will be doing
  • Strategic Planning and Execution: Develop and implement targeted marketing strategies tailored to regional markets to drive lead generation and enhance brand visibility.
  • Event Management: Plan, deliver, and manage high-impact regional events such as conferences, trade shows, webinars, and roadshows to engage key audiences and support sales opportunities.
  • Campaign Localisation: Adapt and localise global marketing campaigns to align with regional market needs, enhancing brand relevance and resonance.
  • Lead Generation and Nurturing: Design and execute comprehensive lead generation programmes, nurturing prospects through the sales funnel with tailored strategies.
  • Marketing and Sales Collaboration: Work closely with sales teams to ensure marketing efforts are aligned with business objectives, improving lead quality and conversion rates.
  • Data-Driven Strategy: Leverage data and market trend analysis to guide decision-making and optimise marketing effectiveness.
  • Multi-Channel Campaign Development: Manage campaigns across multiple channels, including email, social media, and digital advertising, ensuring seamless integration from planning to execution.
  • Brand Awareness and Positioning: Strengthen brand positioning within target regions, delivering a consistent and localised brand experience across all channels.
  • Budget Management: Manage marketing budgets efficiently to maximise return on investment and ensure effective resource allocation.
  • Technology Expertise: Use marketing automation platforms (e.g., Pardot, HubSpot, 6Sense) and CRM systems to streamline campaign execution and performance tracking.
  • Additional Responsibilities: Undertake other duties as required, contributing to team and organisational success.


  • What we will require of you
  • 5+ years of experience, ideally in a Field Marketing or similar role, with significant exposure to enterprise IT or B2B SaaS environments across one or more European regions.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
  • Proficiency with marketing automation platforms (e.g., Pardot) and CRM systems (e.g., Salesforce).
  • Strong analytical skills with a track record of making data-driven decisions.
  • Experience planning and executing successful marketing campaigns and events.
  • Familiarity with digital marketing, including both paid and organic channels.
  • Excellent project management and multitasking abilities in a dynamic, fast-paced environment.
  • Flexibility to travel occasionally (up to 15%) within a hybrid work model combining office and remote work.


  • What we will love about you
  • Experience with ABM and familiarity with platforms such as 6sense.
  • Additional proficiency in one or more European languages.
  • Exposure to diverse regional markets across the EMEA territory.


  • Siteimprove is an equal opportunity employer
    All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
    Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.
    Siteimprove logo

    Siteimprove

    7 views

    0 applied

    Markets

    Content
    Accessibility
    Share this job
    Copy Permalink
    Open roles at Siteimprove
    Siteimprove logo
    Siteimprove

    Governance Risk and Compliance Analyst

    us flag
    United States

    Hybrid

    Full Time

    #Product

    #Security

    #Information Security

    #Cyber Security

    #Stakeholder Management

    #Audit

    #Customer Engagement

    Discover similar jobs
    UENI logo
    UENI

    Marketing Account Manager

    Remote

    Full Time

    #Marketing

    #Digital Marketing

    #Email Marketing

    #Social Media Management

    #SEO

    #Account Management

    #Video

    #Onboarding

    #Troubleshooting

    C
    Claylabs

    Product Marketing Manager

    Remote

    Full Time

    #Marketing

    #SaaS

    #Product Marketing

    #Positioning

    #Messaging

    #Go To Market

    #Product Launches

    #B2B SaaS

    Stacvalley logo
    Stacvalley

    Quality Assurance Student - Graphics & Content

    de flag
    Germany

    Remote

    Internship

    #Marketing

    #E Commerce

    #Adobe Creative Cloud

    #Figma

    #Quality Assurance

    #Content Review

    #Communication

    W
    Wisp

    Senior Marketing Manager, Content & Creator Strategy

    Remote

    Full Time

    #Marketing

    #Content Strategy

    #Influencer Marketing

    #Partnerships

    #Strategy

    #Social Media

    #Brand Marketing

    #People Management

    #ROI Tracking

    #Content

    Markeeterscom logo
    Markeeterscom

    Brand & Social Media Marketer

    Remote

    Full Time

    #Marketing

    #Social Media

    #Social Media Strategy

    #Video Editing

    #Content Creation

    #Instagram

    #YouTube

    #LinkedIn

    #Collaboration

    #Analytics

    Yardzen logo
    Yardzen

    Head of Marketing

    Remote

    Full Time

    #Marketing

    #Brand Strategy

    #Performance Marketing

    #Data Analysis

    F
    Felix

    Production Coordinator

    ca flag
    Canada

    Remote

    Full Time

    #Marketing

    #Healthcare

    #Project Management

    #Performance Marketing

    #Creative Production

    #Talent Sourcing

    #Budget Management

    #Process Optimization

    Level99 logo
    Level99

    Director, Integrated and Field Marketing

    Remote

    Full Time

    #Marketing

    #Brand Marketing

    #Field Marketing

    #Public Relations

    #Project Management

    #Partnership Management

    #Campaign Strategy

    #Data Analysis

    #Planning

    9
    9amHealth

    Marketing Director

    170k - 170k USD

    Remote

    Full Time

    #Marketing

    #Campaign Management

    #Management

    #Data Analytics

    #AI Tools

    #Marketing Automation

    #Project Management

    #Team Leadership

    #Stakeholder Management

    A
    Airship

    Alliance and Partnership Manager

    Remote

    Full Time

    #Partnerships

    #Business Development

    #SaaS

    #Partnership Management

    #Sales

    #Crossbeam

    #Salesforce

    #Marketing

    #Product

    #API

    Constructivedialogue logo
    Constructivedialogue

    Senior Impact Researcher

    us flag
    United States

    130k - 140k USD

    Remote

    Full Time

    #Research

    #Quantitative Research

    #Statistical Methods

    #Data Analysis

    #Research Design

    #R Programming

    #Survey Design

    Authentic8 logo
    Authentic8

    Senior Growth Marketing Manager

    113k - 120k USD

    Remote

    Full Time

    #Marketing

    #Cybersecurity

    #Demand Generation

    #Growth Marketing

    #Performance Marketing

    #AI Tools

    #LinkedIn

    #Google Ads

    #Salesforce

    #Marketo

    #Email Marketing

    S
    SearchStax

    Head of Product Marketing

    180k - 200k USD

    Remote

    Full Time

    #Marketing

    #SaaS

    #Product Marketing

    #Positioning

    #Messaging

    #Go To Market

    #Sales Enablement

    #Competitive Analysis

    #B2B SaaS

    TeeTurtle logo
    TeeTurtle

    Senior E-Commerce and Digital Marketing Manager

    90k - 110k USD

    Remote

    Full Time

    #Digital Marketing

    #Sales

    #Google Suite

    #Shopify

    #Klaviyo

    #Advertising

    #Social Media Management

    #Email Marketing

    #Project Management

    #Data Analysis

    #Optimization

    Ladders logo
    Ladders

    Growth Designer

    Remote

    Full Time

    #Marketing

    #Design

    #Figma

    #Adobe Creative Suite

    #Optimization

    #A B Testing

    #User Research

    #Wireframing

    #Prototyping

    #Analytics

    A
    AbercrombieAndFitchCo

    Design Sophomore Summit

    Remote

    Internship

    #Design

    #Retail

    #Graphic Design

    #CAD Design

    #Marketing

    RedStampMedia logo
    RedStampMedia

    Data Scientist

    Remote

    Full Time

    #Technology

    #Data Analysis

    #Data Visualization

    #Communication Skills

    S
    ScaleMath

    Content Specialist

    Remote

    Full Time

    #Content

    #Marketing

    #Content Writing

    #SEO

    #Content Strategy

    #Technical Writing

    #Writing

    #Email Marketing

    #Grammar

    #Storytelling

    Ahrefs logo
    Ahrefs

    Events Marketing Executive

    Remote

    Full Time

    #Marketing

    #Events

    #Event Marketing

    #B2B Marketing

    #Creative Direction

    #Campaign Management

    #Vendor Management

    #Project Management

    #Segmentation

    #Brand

    O
    Omarobotics

    Sr. Manager, Growth Marketing

    Remote

    Full Time

    #Marketing

    #Paid Search

    #Paid Social

    #SEO

    #Lifecycle Marketing

    #Google Analytics

    #Salesforce

    #A B Testing

    #Performance Marketing

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.