Field Marketing Manager
Hybrid
Full Time
#Marketing
#SaaS
#Analytics
#Digital Marketing
#Content Creation
#Project Management
#Account Based Marketing
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertips—no SQL required. When everyone in the organization can see and learn from the impact of their work on product, marketing, and company revenue metrics, they are poised to make better decisions.
Over 9,000 paid customers, including companies like Netflix, Pinterest, Sweetgreen, and Samsara, use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Role
Mixpanel is seeking a Marketing Manager to help us accelerate our presence in Israel - one of our key growth markets. You will be part of a small, results-oriented team on the ground and lead the development and execution of marketing programs in the region. Your focus will be to drive awareness and pipeline in our start-up, mid-market, and enterprise segments - with a specific focus on gaming and igaming industries. You will help to build communities with our users and develop executive relationships with mid-market and enterprise customers.
This role will report to the Head of Marketing EMEA based in London, working closely with the Country Lead based in Tel Aviv.
We’re looking for an all-round marketer with previous experience of building and executing field marketing programs. Whilst you’ll be the only marketer based in Israel, you’ll work closely with commercial teams operating in the region (sales, customer, product). You’ll also be guided and supported by the wider EMEA marketing organization and global marketing team.
The position will be based in Tel Aviv.
Responsibilities
- Collaborate with the marketing, sales, and regional teams to execute a strong field marketing strategy that fills the top of the funnel pipeline, engages key accounts via ABM, and pulls customers down the funnel (you’ll work closely with our demand generation team who owns our ABM strategy).
- Understand how to leverage digital channels and how to build integrated campaigns.
- Lead the execution of events ranging from webinars, conference sponsorships, hospitality events, and a potential user conference, and own budgeting & spend tracking for each event run in the region.
- Track, measure, and share the impact of every program related to our overall GTM strategy.
- Manage overall budget and event calendar for the fiscal year (supported by the regional lead).
- Partner with sales leadership & digital demand generation teams to execute our ABM.
- Represent the Israeli regional team and ensure wider marketing and cross team alignment.
- Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.
- Leverage data to make informed recommendations, decisions, and forecasts regarding our demand generation strategies and target account-based plans.
We're Looking For Someone Who Has
3+ years relevant marketing experience, ideally in the B2B, SaaS sector. You should have had some experience across the entire marketing spectrum possibly as the first person on the ground for a US based Scaleup::
- Digital experience
- Events organisation
- Content creation experience - email copy, invites, social media posts, proof reading translations & being able to translate key materials into local language.
- Project management experience
Proven ability to develop virtual teams and collaborate with both local and global resources to get things done.
You have experience executing creative, impactful field marketing programs for executives and technical teams.
You have a proven track record of
- working collaboratively with prospects, customers, sales, marketing, customer success, and the exec team to impact early and late-stage sales pipeline.
- You take pride in everything you and your team do—quality, creativity, execution, productivity, and of course balance.
- You’re extremely detail-oriented and organized, and able to meet deadlines.
- You have mastered digital and hybrid events during COVID but excited to get back on the road to build relationships with our community in person.
- You will be a self-starter who is able to take a global strategy and translate this into a locally relevant and powerful plan which you then execute flawlessly.
Bonus Points For
- Hebrew
- French and/or German language
- Experience in Product Analytics
- Experience in ABM and Enterprise Marketing
- Experience marketing to CMOs, CPOs, CDOs
- Experience in Mixpanel, Salesforce
#LI-Hybrid
Benefits and Perks
- Comprehensive Medical, Vision, and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open, we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers’ success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We can’t win without each other
Why choose Mixpanel?
We’re a leader in analytics with over 9,000 customers and $277M raised from prominent investors: like Andreessen-Horowitz, Sequoia, YC, and, most recently, Bain Capital. Mixpanel’s pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling, reliability, design, and service. Choosing to work at Mixpanel means you’ll be helping the world’s most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel, we are focused on things that really matter—our people, our customers, our partners—out of a recognition that those relationships are the most valuable assets we have. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable, we will consider for employment qualified applicants with arrest and conviction records. We’ve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
