Event Marketing Manager at Userlane

At Userlane, we are proud to be an award-winning Digital Adoption Platform that helps organizations maximize the value of their technology investments. By identifying and removing barriers to software adoption, we empower some of the world's most recognizable enterprises to provide their employees and customers with more productive and rewarding digital experiences. If you are looking to drive meaningful change alongside a talented, diverse, and dynamic team, we invite you to join us on our mission.

About the Role

We are seeking a Senior Event Marketing Manager to join our team on a full-time basis. In this role, you will act as the primary point of contact for field marketing within your region, working in close collaboration with our local sales teams. You will be responsible for planning and executing regional marketing programs, managing events, and driving lead generation initiatives to support our sales objectives.

Key Responsibilities

• Develop and execute targeted regional marketing plans, including trade shows, digital campaigns, and industry events, to build our sales pipeline and accelerate opportunities.
• Manage vendor relationships to implement promotional activities and oversee the production of high-quality marketing materials.
• Monitor the performance of field marketing programs through regular reporting, tracking success against demand generation goals, and managing regional marketing budgets.

Requirements

To be successful in this position, you should possess the following qualifications:

• At least 3 years of experience in B2B marketing or go-to-market organizations, preferably within the tech or SaaS industry.
• A proven track record of delivering successful marketing campaigns and events in the DACH region, the United Kingdom, or the U.S.
• Strong project management skills with the ability to handle multiple priorities and meet deadlines in a fast-paced environment.
• Practical experience using Salesforce to track and analyze marketing data.
• Excellent communication skills in English, with German language proficiency considered a significant advantage.
• A proactive, results-driven mindset and a bachelor's degree in marketing, communications, or business.

Location

This position is based in Germany and follows a hybrid work model.

Compensation and Benefits

We are committed to supporting your professional journey and personal well-being. Our benefits include:

• Hybrid work arrangements to provide flexibility.
• Dedicated professional development opportunities, including regular in-house training sessions.
• A vibrant, high-performance company culture featuring a diverse team from over 20 countries.
• Access to a centrally located office in Munich East, complete with complimentary drinks and regular team events.