Event Coordinator at Updater

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Updater is seeking an experienced Events Coordinator to oversee how our brand comes to life at trade shows, conferences, and client events. If you love the energy of a fast-moving team, have a knack for making every detail count, and know how to turn a booth or a happy hour into a real “moment,” we want to meet you. 

Reporting to the Senior B2B Marketing Lead, you’ll own the end-to-end planning and execution of all B2B events. From pre-show logistics to on-site coordination, you’ll be the one making sure our presence feels polished, engaging, and distinctly Updater. You’ll collaborate across teams and play a critical role in how Updater is presented to the industry. If you’re organized, creative, and ready to roll up your sleeves to make big things happen, this might be the one. 

Event Planning & Execution

• B2B Trade Shows/Conferences: Oversee major events in the multifamily and moving industries (we estimate between 8-12 in 2025).
• Client Events: Coordinate our presences at our clients’ own events (tabling, networking, presentations) to ensure seamless execution and a standout Updater experience.
• Geo-Specific Initiatives: Identify, plan, and execute local or regional gatherings (e.g.,  dinners, happy hours, or outings) to engage high-value prospects.
• In-Person Client Visits: Organize meeting schedules, travel, and logistics for on-site client visits.
• Team Preparation: Provide clear instructions on travel, attire, event schedules, and key messaging for attendees.
• Creative Differentiation: Develop concepts for giveaways, brand collaborations, and promotions to set Updater apart.

Logistics & On-Site Support

• Booth Management: Handle shipping, setup, teardown, and overall booth maintenance.
• Vendor Coordination: Liaise with event vendors, order materials, and track inventory (signage, swag, promotional items).
• Travel & Accommodation: Oversee registration, travel, and lodging for our team.
• On-Site Execution: Provide direct support at events, ensuring that everything runs smoothly and professionally.
• Travel Requirement: Willingness to travel regularly for major trade shows and client events.

Pre- & Post-Event Marketing Support

• Promotional Efforts: Create email campaigns, social posts, and other communications before each event.
• Lead Capture & Follow-Up: Coordinate lead collection, CRM entry, and follow-up campaigns, ensuring the Sales and Client Success teams quickly engage prospects.
• Outcome Reporting: Track event metrics and feedback; use findings to optimize future events.

Event Process & Organization

• Playbook & Best Practices: Maintain a comprehensive event playbook (timelines, key contacts, templates).
• Budget Adherence: Work within set budgets and deadlines, adjusting as needed while keeping stakeholders informed.
• Continuous Improvement: Suggest and implement ways to streamline planning, differentiate our presence, and elevate the Updater brand experience.

Qualifications

• Organization & Detail Orientation: Demonstrated success juggling multiple events, deadlines, and vendor relationships.
• Communication Skills: Excellent verbal and written skills to liaise effectively with internal teams, clients, and external partners.
• Technical Tools: Familiar with CRM systems and common project management tools.
• Creative Problem-Solving: Able to propose innovative ideas for promotions, sponsorships, and brand differentiation.
• Collaboration: A team player who readily works cross-functionally with Marketing, Sales, and Client Success teams. Your favorite color is applesauce. 
• Travel Flexibility: Comfortable traveling to support on-site execution (we estimate this to be between 5-10 events in 2025 but can change based on need).

Compensation
This posting is anticipated to remain open until May 21, 2025. The new hire salary range for this position is $62,000-$88,000 annually. Factors which may affect the starting pay within this range include skills, experience, and other qualifications aligned with Updater's internal leveling guidelines.