Event and Field Marketing Manager
On-site
Full Time
#Marketing
#Event Strategy
#Lead Generation
#SFDC
#Marketo
#Google Analytics
#WordPress
#Project Management
#Communication Skills
#G Suite
#Office 365
Event and Field Marketing Manager
Palo Alto based role
Aisera is a leading provider of AI Copilot solutions, utilizing AiseraGPT and Generative AI to facilitate business transformation and drive revenue growth through a self-service model. Aisera’s AI Copilot uses industry and domain-specific LLMs to deliver human-like experiences and auto-remediate requests through AI workflows. With 400+ integrations and 1200+ prebuilt workflows, customers achieve 75%+ automation and 90% cost reduction.
Aisera has received numerous recognitions, including the following: FastCompany Best Workplaces for Innovators; Inc 5000 Award for Fastest Growth; Forbes AI50; EY Entrepreneur of the Year 2023; CNBC Upstart 100 Top Startup; Gartner Cool Vendor; Red Herring Top 100 Global Innovator; CIO Innovation Startup Award; CIO Review Top ITSM Solution; and Silicon Review 50 Most Admired Companies.
Our seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.
Join our dynamic and fast-paced team and be a part of our journey to revolutionize the industry.
The Team:
We are a small but passionate team of 100+ based in the Bay Area. Aisera’s seasoned founding team has led companies through several prior successful startups and acquisitions. We give our employees a lot of responsibility and ownership of their work, and we hire people from a very wide range of backgrounds and experience. Our team members operate with a high degree of empathy for our customers and each other.
The Role
Aisera is looking for an innovative, creative, and passionate Events Marketing Manager to be responsible for spearheading Aisera's event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities and representing Aisera at industry events. You will own and manage the day-to-day KPIs, reporting, and target funnel activities to maximize pipeline generation and conversions. The ideal candidate has a creative mindset, highly collaborative, and a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.
Events and Field Marketing Manager
highly collaborative, and a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.
- Spearhead Aisera's event (trade shows) strategy including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
- Drive customer acquisition strategy through CABs and Field events in partnership with Sales and Marketing
- Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
- Negotiate and execute contracts for large and small-scale events
- Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
- Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
- Interact with key decision makers and account-holders
- Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
- Manage event marketing material and equipment set up and tear down
What You'll Need:
- Bachelor’s Degree in Business, Communications, Marketing preferred
- Proven ability to articulate value propositions differently according to industry and customer needs
- 5+ years of related events marketing experience in the B2B space (ex. AWS, Google Cloud Next, Salesforce, Gen AI Summits, Atlassian, ServiceNow, Cisco) and Analyst Events (Forrester & Gartner)
- Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
- Ability to thrive in a fast-paced, team-oriented environment
- Experience partnering with an enterprise sales team
- Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
- Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
- Excellent verbal and written communication skills
- Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
- Role requires to work from the Palo Alto Office 5x days a week
- Ability to work a flexible schedule, including occasional nights and weekends
- This role will involve 25-50% domestic/international travel required
Benefits:
- Competitive salary + stock options
- Remote work friendly
- Medical, dental, and vision plans
- 401k retirement plan
- $1000 as a one-time home office upgrade
- Holidays and Flexible PTO
- Employment Assistant Plan
- Fun place to work + great team!
