Email Marketing Specialist at Fi

Welcome to Fi. We are a group of passionate professionals who have come together from companies like Google, Square, Uber, and Peloton to fundamentally change the way we relate to our dogs. The pet industry has felt stuck in the past for too long, and we are here to modernize it. By using advanced technology for real-time location tracking, sleep monitoring, and behavior analysis, we are bridging the communication gap between dogs and their owners. We believe in a future where every dog parent understands exactly how their best friend is feeling, and we are looking for dedicated people to help us build that reality.

The opportunity

We are looking for a smart, scrappy Email Marketing Specialist to join our team. In this role, you will report directly to our Senior Marketing Manager and take ownership of our email strategy. Your primary goal will be to design and execute campaigns that drive engagement, nurture our leads, and optimize our conversion rates. You will play a vital role in how we communicate our mission to our community, ensuring that every message we send resonates with our audience and helps us redefine the future of dog ownership.

A day in the life

• You will craft and implement comprehensive email marketing strategies that align with our core business objectives and speak directly to our target audience.
• You will work alongside our cross-functional teams to refine our personalization efforts and ensure every campaign has clear, measurable goals.
• You will stay ahead of the curve by conducting market research and competitor analysis, using those insights to identify new opportunities for campaign optimization and growth.

Who you are

You are a self-starter who is deeply detail-oriented and committed to maintaining high quality in everything you produce. You communicate clearly in English, both in writing and in conversation, and you hold a bachelor's degree in marketing, communications, or a related field. We are looking for someone with 1 to 3 years of experience managing email marketing platforms, including CRM systems and ESPs like Customer.io.

You should have a strong grasp of email strategy best practices, including customer segmentation, dynamic content, and the use of custom variables. Because we value data-driven decisions, you should be comfortable analyzing high-level data, as our email metrics flow into AWS Redshift and are visualized through Tableau. Finally, you have a solid understanding of data privacy regulations and email deliverability standards.

Why you'll love it here

We are a team that thrives on innovation and collaboration, and we are always looking for ways to find a way when faced with a challenge. Because we believe in the power of flexibility, this is a remote position that you can perform from anywhere. We are excited to see how your unique skills can help us improve the lives of millions of dogs across the country.