Email Marketing Specialist at RetailNext

RetailNext brings e-commerce style analytics to physical retailers, helping them understand shopper behavior through our cloud platform and proprietary IoT sensors. Since 2007, we have collected billions of data points across more than 100 countries, and our team of over 270 professionals continues to shape the future of the retail experience.

Responsibilities

• Research current market trends to keep our email strategies fresh and effective.
• Plan, execute, and optimize campaigns that address customer pain points and support our go-to-market goals.
• Grow our email lists by identifying new, innovative opt-in strategies.
• Create original lead magnets like infographics, videos, and microsites.
• Write and proofread engaging copy that drives lead generation.
• Manage an email calendar to maintain a consistent communication cadence.
• Use automation software to distribute content and ensure all templates are mobile-friendly.
• Analyze campaign performance data to suggest improvements and refine future outputs.
• Collaborate with designers to enhance email layouts and utilize A/B testing for personalization.
• Maintain high data hygiene standards and ensure all communications align with our brand and business objectives.
• Work cross-functionally with internal teams to support events, product launches, and partner collaborations.

Must-haves

• A Bachelor’s degree in Marketing or a related field.
• Three to five years of professional experience in email marketing within the B2B SaaS sector.
• Hands-on technical proficiency with HTML and CMS platforms.
• Experience using marketing automation tools like Pardot or Marketo.
• Knowledge of SEO/SEM, Google Analytics, and SFDC.
• Strong project management skills and the ability to thrive under tight deadlines.
• Exceptional copywriting and copyediting abilities.
• A proactive mindset with the ability to anticipate challenges and solve them independently.
• Fluency in English.

Benefits

• Professional development support through our Best Self program.
• Flexible remote and hybrid work environment.
• The ability to work from any location of your choice for up to 90 days per year.
• A company-wide “Recharge Day” once every month.