Email Marketing Specialist
Remote
Full Time
#Marketing
#Email Marketing
#HubSpot
#Mailchimp
#HTML
#CSS
#SQL
#UX
#Google Drive
About CommentSold
CommentSold is the North American leader in live selling technology (ranked by G2), having enabled over 7,000 small to mid-sized retailers with live-selling tools, generating over 166 million items sold with $3.8B+ in lifetime GMV. CommentSold’s technology continues to provide businesses and creators of all sizes with best-in-class solutions for delivering engaging live video commerce experiences across all of their sales channels simultaneously. CommentSold moved into direct-to-consumer commerce via the acquisition of assets of Popshoplive, a community-driven livestream shopping marketplace app at the intersection of social, e-commerce and entertainment. In 2022, CommentSold debuted its lightweight video commerce plugin technology, Videeo, which gives any retailer or brand the ability to embed and go live with engaging, branded live video commerce experiences within days by easily integrating into an existing e-commerce stack.
About the role
CommentSold, America’s #1 live selling SaaS platform is looking for an Email Marketing Specialist to join their offshore team. CommentSold currently has over 50 people based out of India and you will be joining this team working primarily to oversee, develop and execute email marketing campaigns from start to finish and analyze the effectiveness of activities through Marketing Cloud. You will work closely with the internal teams to craft compelling email sequences that nurture and convert prospects across the entire marketing and sales funnel. If you strive for excellence, are an effective communicator, an independent thinker (but also a team player), are incredibly organized, and have a real passion for lead nurturing and email marketing, this is the perfect role for you.
Our ideal candidate is team-oriented, passionate, and comfortable working in a fast-paced environment with a US based company or client focusing on the US market. You will report to the Email Marketing Manager, work closely with the broader Marketing team, and partner with Creative, Customer Success, and Onboarding teams.
Location: India Mumbai (preferred)/ Bangalore (optional)
In this role you will
- Collaborate with marketing teams to plan and execute email marketing campaigns
- Partner with internal teams to craft messaging that resonates with the reader from lead entry to customer retention to encourage brand awareness, conversions, and retention
- Work with Email Marketing Manager to conceptualize marketing campaigns that speak directly to the pain points of existing and prospective customers
- Collaborate with Email Marketing Manager, Designers, and Stakeholders to ensure alignment on project goals and timelines
- Define and build detailed segmentation for targeted email nurtures and campaigns
- Monitor and report on the utility of each campaign
- Distribute emails through the use of Hubspot or Mailchimp.
If you’re right for this role, you
- Ability to design campaign journeys, emails and campaigns in Hubspot or Mailchimp.
- Know HTML, CSS, SQL and UX best practices for building custom templates such as forms, landing pages, emails.
- Knowledge and experience in building audiences and segmentation within the Hubspot or Mailchimp platform.
- Experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio.
- Understanding how to build a custom preference center.
- Have a ‘can-do’ attitude and be a good team player.
- Excellent written and verbal communication skills
- Experience with Google Drive, Spreadsheets and Docs
- Great attention to detail with a track record of executing high-volume email campaigns with a high degree of accuracy
We love our values
We’re building a community, our chosen circle, around a set of values that guide how we work and interact with the world around us. Our cultural norms at work can’t be turned off when the computer’s away -- we live these in every part of our lives. Our team isn’t for everyone, so if you’re right for it, the following values should resonate strongly with how you live your life.
Deliver for our customer COMMUNITY: We are committed to making our customers successful.
Do it as a TEAM: We actively listen to diverse perspectives and respond empathetically.
Help each other GROW: We are willing to get uncomfortable for the sake of our growth.
OWN it: We do our part to reach the team's shared goals and hold ourselves and others accountable.
DRIVE forward: We are determined to innovate for impact.
