Email Marketing Manager at FirstKey Homes

At FirstKey Homes, our mission is to provide high-quality rental housing that helps our residents thrive. We are a dynamic organization dedicated to excellence in the property sector, and we are currently looking for a talented professional to help us connect with our community through meaningful, data-driven communication. We believe that every interaction counts, and we are building a team of marketing experts who are passionate about delivering the right message to the right person at the right time.

The role

We are seeking a Senior Email Marketing Manager to join our team on a full-time, on-site basis in the United States. This is a high-impact leadership role where you will own the end-to-end strategy for our email and SMS channels. You will report directly to the SVP of Marketing and Brand Experience, working alongside a group of creative and analytical professionals to drive our lead quality, conversion rates, and overall brand engagement.

Core responsibilities

• Define and execute a comprehensive email and SMS strategy that directly supports our broader sales and customer retention objectives.
• Lead the implementation of advanced automation, segmentation, and personalization tactics to ensure our messaging is highly relevant to customer behaviors and preferences.
• Analyze campaign performance metrics, such as open rates and revenue attribution, while conducting rigorous A/B testing to continuously optimize our outreach and deliverability.

Skills and experience

To be successful in this role, you should possess a strong blend of technical expertise and strategic thinking. We are looking for candidates who meet the following criteria:

• A Bachelor’s degree in Business or equivalent professional experience.
• At least 5 years of experience building and scaling cross-functional email and SMS campaigns using modern platforms like Salesforce, Braze, or Dynamics.
• Proficiency in HTML, CSS, and XML, with at least 2 years of hands-on experience.
• A deep understanding of email marketing best practices, including CAN-SPAM compliance and data privacy regulations.
• Strong analytical skills and the ability to use data to drive informed decision-making.
• Excellent copywriting and proofreading capabilities to ensure all communications are clear and professional.
• Preferred qualifications include experience with Microsoft Dynamics 365 Customer Insights, e-commerce backgrounds, and familiarity with design tools like Figma or Adobe Creative Suite.

Compensation and benefits

We are committed to fostering an inclusive work environment. As an equal opportunity employer, we do not discriminate on the basis of race, color, age, sex, sexual orientation, gender identity, religion, disability, or any other protected status. Our team works primarily in an office environment where we value collaboration, innovation, and a proactive approach to problem-solving.

How to apply

If you are ready to take the next step in your career and help us shape the future of our marketing efforts, we would love to hear from you. Please submit your application to be considered for this position. Note that we will require portfolio examples during the interview process to showcase your previous work and strategic approach. By applying, you consent to receive follow-up communication from our team regarding your application status.