Email Marketing Manager at FirstKey Homes

SUMMARY OF RESPONSIBILITIES

As the Email Marketing Manager, you will own the planning, execution, management and measurement of our email and SMS marketing campaigns. You will lead initiatives in automation, segmentation, personalization, and A/B testing, with a keen focus on optimizing key campaign metrics and outcomes (i.e., improved lead quality, improved conversion, etc.). This role reports to the SVP, Marketing and Brand Experience, and joins an amazing team of marketing rockstars.

Portfolio examples will be required during the interview process. 

ESSENTIAL DUTIES

• Define our email and SMS marketing strategy to align with and deliver on our sales and retention goals.
• Develop and execute comprehensive email marketing programs, including automation, segmentation, and personalization.
• Implement advanced segmentation strategies to tailor messaging based on behaviors and preferences.
• Conceptualize visually appealing emails, optimize for key metrics such as CTR, open rates, revenue attribution, conversions, and engagement.
• Collaborate with stakeholders and the sales team to align email campaigns with overall sales objectives.
• Create and test campaigns that align content with customer preferences and personalization.
• Analyze and optimize key metrics, conducting A/B testing for improved messaging and targeting.
• Gain subject matter expertise in customer pain points, delivering proactive, relevant, and timely campaigns.
• Report on email and SMS deliverability and compile weekly channel reports for the SVP, Marketing and Brand Experience.
• Stay updated on email best practices, industry trends, and provide proactive recommendations.
• Manage and analyze email campaign performance, monitoring metrics, and generating reports.
• Work closely with external vendors to enhance, create, or manage products.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED EDUCATION AND EXPERIENCE

• Bachelor’s degree in Business or equivalent work experience.
• 5+ years of experience in building, executing, and scaling cross-functional email and SMS marketing strategy and campaigns using modern email marketing platforms (e.g., Dynamics, Salesforce, Braze, etc.).
• Proficient in analytical tools for performance measurement and data-driven decision-making.
• 2+ years of basic HTML, CSS, and/or XML knowledge.
• Strong understanding of email marketing best practices, data privacy regulations, and CAN-SPAM compliance.
• Excellent copywriting, editing, and proofreading skills.
• Analytical mindset with experience using data to drive decision-making.

PREFERRED EDUCATION AND EXPERIENCE

• 2+ years of experience using Microsoft Dynamics 365 Customer Insights.
• Implementing new email marketing technology solutions.
• E-commerce or consumer marketing experience.
• Proficiency in Figma and/or Adobe Creative Suite.
• Experience in product lifecycle management.

REQUIRED KNOWLEDGE

• Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

REQUIRED SKILLS

• Active Listening— Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
• Active Learning— Understanding the implications of new information for both current and future problem-solving and decision-making.
• Critical Thinking— Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
• Complex Problem Solving— Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
• Judgment and Decision Making— Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Systems Analysis— Determining how a system should work and how changes in conditions, operations, and the environment will affect
• Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job. 
• Time Management — Managing one's own time and the time of others. 
• Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action. 
• Mathematics — Using mathematics to solve problems.
• Writing — Communicating effectively in writing as appropriate for the needs of the audience.
• Speaking— Talking to others to convey information effectively.

WORK STYLES & BEHAVIORS

• Leadership— Job requires a willingness to lead, take charge, and offer opinions and direction.
• Initiative— Job requires a willingness to take on responsibilities and challenges.
• Persistence— Job requires persistence in the face of obstacles.
• Analytical Thinking— Job requires analyzing information and using logic to address work-related issues and problems.
• Achievement/Effort— Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
• Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
• Cooperation— Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
• Innovation— Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems. 
• Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.

WORKING CONDITIONS

• Primarily working indoors, office environment.
• May sit for several hours at a time.
• Prolonged exposure to computer screens.
• Repetitive use of hands to operate computers, printers, and copiers.
• May require occasional travel to FirstKey Homes’ markets.

FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.