Email Marketing Manager
On-site
Full Time
#Marketing
#Email Marketing
#SMS Marketing
#Automation
#Segmentation
#Personalization
#Testing
#HTML
#CSS
#XML
#Data Analysis
At FirstKey Homes, our mission is to provide high-quality rental housing that helps our residents thrive. We are a dynamic team dedicated to innovation and excellence in the real estate sector, and we are currently looking for a passionate professional to help us connect with our community through meaningful communication.
The role
We are seeking a Senior Email Marketing Manager to join our team on a full-time, on-site basis. This is a leadership-focused role where you will take ownership of our email and SMS marketing strategy. You will report directly to the SVP of Marketing and Brand Experience and work alongside a talented group of marketing professionals to drive our growth and retention efforts.
Core responsibilities
- Define and execute a comprehensive email and SMS strategy that directly supports our broader sales and customer retention goals.
- Lead the implementation of advanced automation, segmentation, and personalization initiatives to ensure our messaging is timely, relevant, and effective.
- Analyze campaign performance metrics, such as open rates and conversion attribution, while conducting rigorous A/B testing to continuously optimize our outreach.
Skills and experience
- A Bachelor’s degree in Business or equivalent professional experience.
- At least 5 years of experience building and scaling cross-functional email and SMS campaigns using modern platforms like Salesforce, Braze, or Dynamics.
- Proficiency in HTML, CSS, and XML, with at least 2 years of hands-on experience.
- A strong grasp of data privacy regulations, CAN-SPAM compliance, and email marketing best practices.
- Excellent copywriting and editing abilities paired with a data-driven, analytical mindset.
- Preferred experience includes familiarity with Microsoft Dynamics 365 Customer Insights, e-commerce marketing, and creative tools like Adobe Creative Suite or Figma.
Compensation and benefits
We are committed to fostering a supportive and inclusive workplace. While we do not have specific salary information to disclose at this time, we provide a professional office environment and the opportunity to work with a collaborative, high-performing team. We are an equal opportunity employer and value a diverse workforce that brings different perspectives to our mission.
How to apply
If you are a strategic thinker with a passion for marketing automation and data-driven results, we would love to hear from you. Please submit your application, and be prepared to share portfolio examples during the interview process. By applying, you consent to receive follow-up communications from our team regarding your candidacy.
