Email Marketing and CRM Specialist
Hybrid
Full Time
#Marketing
#Email Marketing
#Customer Segmentation
#Data Insights
#A B Testing
#Copywriting
At HousingAnywhere Group we operate Europe’s largest mid-term rental platform, connecting tenants and landlords across more than 125 cities. Our platforms welcome over 30 million users each year, and our 250-person team works every day to make renting simpler so people can live wherever they choose.
The role
We are hiring a Senior Email Marketing and CRM Specialist on a full-time hybrid basis. You will join our Content team in the Netherlands and take ownership of the email, automation and CRM work that drives user activation, engagement and revenue across the customer lifecycle.
Core responsibilities
- Design, build and continuously improve automated multi-channel workflows (email, SMS, push, in-app) that deliver the right message at each stage of the tenant and landlord journey.
- Own our CRM marketing activities, maintain the contact database, ensure GDPR and CAN-SPAM compliance, and act as the internal stakeholder for all marketing emails.
- Run segmentation, A/B tests and data analysis in tools such as Mixpanel to refine personalisation, lift open and click-through rates, and report on the metrics that matter.
Skills and experience
- At least three years of hands-on experience in email marketing, lifecycle marketing or CRM.
- Proven work with platforms such as HubSpot and analytics tools such as Mixpanel.
- Strong command of customer segmentation, automation, retention workflows, A/B testing and email deliverability best practices.
- Excellent English copywriting skills; additional languages are welcome.
- Experience with SMS, push notifications or in-app messaging, and background in online marketplaces or classifieds, are both advantageous.
Compensation and benefits
- Unlimited paid holidays with no maximum cap.
- Hybrid schedule with two office days in Rotterdam and the option to work remotely for up to two months each year.
- 1,000 EUR annual personal development budget plus budget for Dutch or English classes.
- Fully covered commuting costs and a variable pension scheme.
- Personal laptop and ergonomic setup, gym-membership discounts, and a pet-friendly office in the city centre.
- Weekly team-building activities and Friday after-work drinks within a diverse team representing more than 46 nationalities.
How to apply
If this mission and the responsibilities above match the impact you want to make, we would like to hear from you. Please send your application so we can explore how you can help us improve the rental experience for millions of users.
HousingAnywhere Group
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