Email Marketer at Flourish

Since 2017, Flourish has dedicated itself to helping financial advisors transition from offering holistic advice to providing holistic implementation. We support independent Registered Investment Advisors by delivering financial products that were previously difficult to access, all through intuitive, scalable technology. Today, we serve over 1,000 firms representing more than $2.6 trillion in assets under management. Our offerings include Flourish Annuities and Flourish Cash, and we are preparing to launch a lending product in 2026 following our acquisition of Sora Finance. Based in New York City, we operate as an independent subsidiary of MassMutual Life Insurance Company, offering our team the agility of a growing startup alongside the stability of a Fortune 500 organization.

Key outcomes

• Take full ownership of our email marketing channel, managing the entire lifecycle from initial concept to final performance analysis.
• Execute both organic and paid outbound email campaigns while maintaining a strategic team calendar.
• Manage and optimize our email marketing technology stack, including evaluating new tools and handling technical troubleshooting or dynamic content mapping.
• Produce regular, actionable reports that provide insights and recommendations for performance improvements and future testing.
• Collaborate cross-functionally with design, product, sales, and data teams to ensure all campaigns are on-brand and effectively drive engagement.
• Coordinate with sales leadership to refine targeting strategies, improve lead quality, and ensure consistent follow-up processes.
• Document all email processes and system configurations to maintain operational clarity.
• Assist with LinkedIn content and paid social efforts in partnership with our PR and content teams.

Requirements

• A Bachelor’s degree.
• At least 5 years of professional marketing experience, with a minimum of 2 years specifically focused on email marketing.
• The ability to pass a fingerprint background check to qualify as a fingerprinted person under FINRA, as this role may be subject to regulatory screenings and licensing disclosures.
• A data-driven mindset with the technical proficiency to manage email platforms and generate lists independently.

Preferred qualifications

• Prior experience within the financial services sector, particularly in wealth management, lending, or insurance.
• Strong proficiency with HubSpot, with additional knowledge of SendGrid or similar email solutions.
• Technical comfort with HTML for troubleshooting purposes.
• Advanced skills in Excel or BI reporting tools and the ability to present findings clearly.

Compensation

We are committed to providing fair and equitable compensation. The base salary range for this position is $100,000 to $131,000, and the role is eligible for bonus and incentive opportunities.

How to apply

If you are a detail-oriented marketer who thrives on data and collaboration, we invite you to apply to join our team. We look forward to reviewing your qualifications and learning more about how your experience aligns with our mission at Flourish.