C
City Furniture
eCommerce Acquisition Manager
On-site
Full Time
#Marketing
#SEO
#SEM
#PPC
#Email Marketing
#Digital Marketing
City Furniture is looking for a eCommerce Acquisition Manager
The eCommerce Acquisition Manager is responsible for managing all aspects of eCommerce traffic generation and shopper site entry, including email, search engine marketing, on site promotions, affiliates, and search engine optimization. This role works closely with the Director of eCommerce as well as the Director of Marketing to provide marketing direction, optimization, and reporting. This role also is involved in the strategy of selecting and managing outside vendors.
- Drive the strategic development of digital/online marketing programs to drive
higher brand awareness through increased traffic and customer engagement. - Manage all forms of paid and organic digital media to generate long lasting brand
awareness through SEO/SEM/PPC, mobile marketing, display, YouTube
advertising, and more. - Select and manage multiple agencies and 3rd party resources to accelerate the
Company’s digital expansion. - Work closely with Marketing and Creative teams to establish operational
processes needed to support email programs - Establish digital marketing KPI and performance reporting for all marketing programs
and opportunities - Manage all aspects of a digital marketing budget continuing to increase program effectiveness
and the ROI of alternative investments - Stay up-to-date and maintain high level of expertise in digital technologies
and marketing trends - Collaborate with both internal and external resources to develop brand strategies that
meet company goals
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