Freshworks

Director SEO and Demand Generation Content

United States

On-site

Full Time

#Marketing

#SEO

#Content Strategy

#Demand Generation

#Technical SEO

#CMS

#AI

#Marketing Automation

#Data Analysis

#Architecture

#JavaScript

Freshworks is looking for a Director SEO and Demand Generation Content

Full Time Director On-site United States Marketing SEO Content Strategy Demand Generation Technical SEO CMS AI Marketing Automation Data Analysis Architecture JavaScript English

We are looking for a strategic and results-driven Director of SEO & Demand Generation (DG) Content to drive our organic growth and lead our demand generation content efforts. This role will own SEO strategy and execution, manage DG content across the funnel, and lead a high-impact team responsible for crafting compelling content that attracts, nurtures, and converts leads.

The ideal candidate is an expert in SEO, content strategy, and demand generation who thrives in a cross-functional environment, partnering with teams across product marketing, brand, growth, and campaigns.

Key Responsibilities

Lead SEO strategy and execution, driving organic growth and optimizing Freshworks’ digital presence
Manage SEO agency and external partners, ensuring best-in-class strategies and execution
Oversee a small but mighty team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
Implement SEO best practices for multi-region, multi-language enterprise websites
Spearhead website migrations, CMS transitions, and technical SEO enhancements
Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
Innovate with AI, personalization, and marketing automation to scale content and enhance engagement

Freshworks

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Director SEO and Demand Generation Content at Freshworks