Director, Product Marketing at Benevity

Benevity logo
Benevity

Director, Product Marketing

ca flag
Canada

Hybrid

Full Time

#Marketing

#Product Marketing

#SaaS

#B2B

#Strategic Planning

#Team Leadership

#Pricing Strategy

#Product Launch

#Market Analysis

Benevity is looking for a Director, Product Marketing

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At Benevity, we believe in the power of technology to drive social change. Our platform is used by many of the world’s most influential companies, including a majority of the Fortune 100, to manage employee giving, volunteering, and grantmaking. As one of Canada’s first B Corporations, we are just as dedicated to our social impact as we are to our business growth. We are looking for passionate individuals who want to help us continue building a culture of goodness on a global scale.

About the Role

We are seeking a Director, Product Marketing to join our team in a full-time capacity. This is an executive-level position where you will lead our product marketing strategy to advance our corporate purpose software category. You will be responsible for guiding our go-to-market plans, defining sales strategies, and collaborating across departments to meet our revenue and growth objectives.

Key Responsibilities

  • Lead and mentor a team of product marketers to execute high-impact product launches and go-to-market strategies that align with our broader business goals.
  • Develop and refine our pricing and packaging strategies for both new and existing products to drive monetization and market expansion.
  • Partner with cross-functional teams, including Product, Sales, and Client Success, to ensure our messaging and positioning effectively communicate the value of our solutions to the market.

Requirements

To be successful in this role, you should possess the following qualifications:

  • 10 to 12 years of experience in product marketing or product management within the B2B SaaS sector, with at least 5 years spent in a leadership role.
  • Proven success in launching differentiated B2B products and managing global pricing and packaging strategies.
  • Strong strategic planning skills and the ability to influence stakeholders across an organization.
  • Excellent communication skills with the ability to engage diverse audiences, ranging from C-level executives to prospective clients.
  • A results-oriented mindset with the ability to translate market analysis and competitive intelligence into actionable insights.

Location

This position is based in Canada.

Compensation and Benefits

We are committed to supporting our team members through a flexible work environment. This role features:

  • Hybrid work arrangements, designed to balance the benefits of in-office collaboration with the flexibility of working from home.
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Benevity

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