Director, Product Marketing
240k - 260k USD
Hybrid
Full Time
#Marketing
#Creative
#Product Marketing
#Go To Market
#Customer Research
#Leadership
#Data Analysis
At VSCO, we provide a dedicated space for photographers to grow both creatively and professionally. Our platform offers a suite of tools that span from mobile to desktop, helping our global community of creators connect with one another and with businesses. We are looking for a driven leader who wants to make a significant impact by helping us champion the voices of photographers everywhere. If you thrive in collaborative environments and want to help us build a stronger future for the creative community, we would love to have you on our team.
What you'll be doing
- You will define the long-term vision and strategy for our product marketing efforts, ensuring our creative tools are positioned effectively to reach and resonate with our audience.
- You will build and mentor a high-performing team, establishing the frameworks and operational systems necessary to drive successful product launches and cross-functional alignment.
- You will serve as a strategic partner to our product and design departments, using deep customer research and data analysis to influence our roadmap and ensure the creator's perspective remains at the heart of our decisions.
What you'll bring
To succeed in this executive role, you should possess a strong background in product marketing and leadership. We are looking for the following qualifications:
- Over 12 years of experience in product marketing, specifically within consumer mobile, creative software, or prosumer technology sectors.
- At least 5 years of experience leading and scaling high-performing teams, with a proven ability to coach talent and foster professional growth.
- Expertise in developing messaging, positioning, and go-to-market strategies for complex product portfolios.
- A deep understanding of customer research and data-driven decision-making to translate user needs into actionable marketing strategies.
- Excellent communication skills in English, with the ability to tell compelling stories that simplify complex ideas for both internal stakeholders and our creative community.
- A passion for photography and a genuine empathy for the creator mindset.
What you'll get
The base salary for this position ranges from $240,000 to $260,000. In addition to your salary, you will receive a comprehensive benefits package designed to support your well-being and professional life:
- Hybrid work flexibility to balance your time between home and the office.
- Comprehensive medical, dental, and vision insurance coverage.
- Financial security through a 401k retirement plan and life insurance.
- Generous paid time off to ensure you have time to recharge.
