Director, Product Marketing at Dutchie

Dutchie is a leading technology platform founded in 2017 that powers dispensary operations and provides consumers with safe access to cannabis. We have raised over $600 million in funding and are recognized as one of the most innovative companies in North America, supporting the industry through wellness benefits and community empowerment. We are looking for an experienced Director of Product Marketing to join our remote team and lead strategic initiatives across our e-commerce, point of sale, loyalty, fintech, and adtech product lines.

Responsibilities

• Collaborate with Product, Sales, and External Affairs teams to define and execute go-to-market strategies for our core product offerings.
• Navigate the complex regulatory landscape of the cannabis industry while managing competing priorities across our diverse B2B customer segments.
• Oversee the full product marketing lifecycle, from initial ideation through to post-launch scaling for our SaaS, fintech, and adtech opportunities.
• Develop high-impact content and sales enablement tools to support our sales organization and drive product adoption.
• Partner with leadership to build an efficient, scalable marketing team capable of driving growth in a rapidly evolving market.

Must-haves

• At least 8 years of experience in product marketing, ideally within high-growth B2B sectors like fintech, e-commerce, or adtech.
• A proven track record of driving growth and success within nascent or highly regulated industries.
• Exceptional storytelling skills and the ability to craft compelling narratives around complex technical products.
• Strong cross-functional collaboration abilities, with experience partnering closely with Product, Sales, Legal, and executive leadership.
• A creative, self-starting approach to problem-solving and the ability to manage multiple high-priority initiatives with minimal oversight.

Nice-to-haves

• Hands-on experience using tools such as HubSpot, Salesforce, and modern project management software.
• Proficiency in leveraging AI and other next-generation tools to enhance marketing efficiency and campaign personalization.
• A versatile, hands-on mindset with the willingness to contribute to content creation, website optimization, and email marketing.
• Candidates based in the Boston area are preferred.

Benefits

The salary range for this position is $160,000 to $220,000, with final compensation determined by your specific skills and experience.

• Comprehensive medical, dental, and vision insurance.
• Equity compensation in the form of stock options.
• Flexible vacation and sick leave policies.
• Technology allowance for hardware, software, and professional development materials.
• The opportunity to work in a fully remote environment.