Director of SEO at Unlock Health

Unlock Health is transforming the healthcare marketing landscape by dismantling the barriers that have historically separated managed care and digital strategy. Our mission is to empower healthcare providers to fulfill their vital roles while ensuring patients receive optimal care. By uniting top-tier experts in technology, managed care, and ROI-focused design, we have created a unique agency environment that prioritizes measurable growth and strategic innovation. We are currently seeking an experienced Director of SEO to join our team and lead our efforts in the healthcare sector.

Key outcomes

• Develop and execute comprehensive SEO strategies tailored to the specific needs of healthcare organizations, including hospitals, behavioral health facilities, and health tech firms.
• Lead and mentor a large team of SEO professionals, fostering a culture of high performance and creative problem-solving.
• Serve as a strategic partner to clients, aligning organic search initiatives with broader digital marketing and business objectives.
• Collaborate with content and technical teams to optimize site architecture, schema markup, and indexing for maximum search engine visibility.
• Actively participate in new business development by providing strategic insights and presenting our agency’s unique value proposition to prospective clients.
• Monitor and adapt to evolving search engine algorithms to ensure sustained performance and competitive rankings.
• Manage complex campaigns, including backlinking and off-site initiatives, while maintaining clear communication with stakeholders regarding ROI and performance metrics.

Requirements

• At least 10 years of professional experience in SEO, with a deep focus on the healthcare industry.
• A proven track record of developing advanced SEO strategies for high-traffic websites, ideally within a top-tier digital marketing agency.
• Expertise in tracking and analyzing ROI, with the ability to correlate SEO efforts to lead generation, such as form submissions and call tracking.
• Advanced proficiency in SEO analytics and reporting platforms, alongside the ability to present complex data to C-suite executives.
• Strong technical SEO knowledge, including experience working with CMS platforms like WordPress, HubSpot, and Drupal.
• Excellent leadership skills with a demonstrated ability to coach and develop mid-level practitioners.
• Fluency in English and a commitment to maintaining a growth mindset in an ever-changing digital landscape.

Preferred qualifications

• Experience managing paid search campaigns and integrating them seamlessly with organic search strategies.
• Direct experience collaborating with software engineers and web developers on large-scale site optimizations.
• Proficiency with specialized call tracking tools such as CallRail or Call Tracking Metrics.

Compensation

We offer a competitive compensation package designed to support the well-being and long-term success of our employees. Benefits include:

• Comprehensive health, dental, and vision insurance plans.
• Life, short-term, and long-term disability insurance provided at no cost to the employee.
• 401k retirement plan with a generous company match.
• Flexible, hybrid, and remote work options to accommodate various lifestyles.
• An employee assistance program offering unlimited telephonic counseling for mental health, legal, and financial support.

How to apply

If you are a strategic thinker with a passion for healthcare marketing and a desire to lead high-impact teams, we invite you to join us. Please submit your application to be considered for this role. We look forward to reviewing your experience and discussing how you can contribute to our mission of reshaping the future of healthcare.