Director of Product Marketing at Pano

Pano logo
Pano

Director of Product Marketing

Remote

Full Time

#Marketing

#Product Marketing

#Market Research

#Sales Enablement

#Strategic Thinking

#Analytical Skills

Pano is looking for a Director of Product Marketing

Sign up to unlock quick summaries and profile fit assessments

Who we are
The problem: Every minute matters in fire response.  As climate change amplifies the intensity of wildfires—with longer fire seasons, dryer fuels, and faster winds—new ignitions spread faster and put more communities at risk. Today, most wildfires are detected by bystanders and reported via 911, meaning it can take hours to detect a fire, verify its exact location and size, and dispatch first responders. Fire authorities need a faster way to detect, confirm, and pinpoint fires so that they can quickly respond—preventing small flare-ups from becoming devastating infernos.
About Pano: Pano is a venture-backed early-stage climate tech startup that is the leader in wildfire early detection, leveraging the latest advancements in IoT, AI, satellites, and SaaS software to deliver actionable intelligence to customers. Pano leverages mountaintop cameras and satellites to detect the first traces of smoke and put real-time fire images in the hands of asset owners and first responders to speed up containment. Pano is already partnering with major utilities, fire authorities, and government agencies in the USA and Australia. Recent media coverage includes being named one of the Top 10 most innovative companies in AI of 2023 by FastCompany and recipient of the Innovative Mobile Service and Application Award at Mobile World Congress through our partnership with T-Mobile.
Pano brings together a diverse team bridging frontline, wildland firefighting experience with best-in-class know-how in operations, logistics, artificial intelligence, and software. Our team is composed of experienced technology professionals from companies such as Apple, Cisco, Nest, DoorDash and Meta. Headquartered in San Francisco with an office and factory in the Mission District, our hybrid team works from locations around the world. Founded in mid-2020, we’ve raised over $40M from leading VC funds. 

The Role 
We are seeking a strategic and hands-on Director of Product Marketing to lead and build our product marketing efforts. In this role, you will report directly to the VP of Sales and collaborate with the founders and leadership team to develop a world-class product marketing function. This is a unique opportunity to shape our product marketing strategy, define a new product category, and drive both immediate and long-term growth. The ideal candidate is a dynamic leader who thrives in a fast-paced environment and is ready to roll up their sleeves to deliver results.

What you'll do
  • Develop and lead the go-to-market strategy for new product launches and features, ensuring successful and impactful launches that resonate with target audiences.
  • Conduct ongoing market research to understand customer needs, industry trends, and competitive positioning. Use these insights to inform product messaging and positioning.
  • Define and develop product positioning, value propositions, and messaging that differentiate Pano AI’s offerings in the market and communicate the unique benefits to customers.
  • Create and deliver high-quality sales enablement tools, including product demos, sales decks, competitive battlecards, and FAQs, to empower the sales team.
  • Gather feedback from customers, the sales team, and other stakeholders to ensure the product marketing strategy aligns with real-world challenges and needs.
  • Oversee he development of product-related content, such as blog posts, white papers, social media posts, case studies, and videos, to drive demand generation and support lead nurturing efforts.
  • Act as the internal and external product evangelist, participating in industry events, webinars, and customer meetings to communicate the value of Pano AI’s solutions.
  • Work closely with product management, engineering, and sales to ensure seamless integration of marketing initiatives with product development and sales efforts.
  • Define and monitor key performance indicators (KPIs) to evaluate the success of product marketing initiatives and make data-driven recommendations for improvement.


  • What you'll bring
  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • 7 + years of experience in product marketing or a related field, with a proven track record of successfully positioning and launching products.
  • Strong strategic thinking and the ability to develop and execute comprehensive marketing strategies.
  • Excellent communication, writing and presentation skills, with the ability to influence and collaborate across all parts and levels of the organization.
  • Demonstrated ability to create effective marketing collateral and sales enablement tools.
  • Proven experience in a hands-on role, with the ability to balance strategic leadership with detailed execution.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Proficiency with marketing tools and platforms (e.g., Salesforce, ZoomInfo, etc.).


  • Pano is an equal opportunity employer committed to recruiting and supporting our team-members regardless of where they come from. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
    Pano logo

    Pano

    20 views

    0 applied

    Social Media

    Visit Pano
    Share this job
    Copy Permalink
    Open roles at Pano
    Pano logo
    Pano

    QA Engineer

    Remote

    Full Time

    #Engineering

    #QA Processes

    #API Testing

    #UI Testing

    #Automation Testing

    #JavaScript

    Pano logo
    Pano

    Director of Product Marketing

    Remote

    Full Time

    #Marketing

    #Product Marketing

    #Market Research

    #Sales Enablement

    #Strategic Thinking

    #Analytical Skills

    Pano logo
    Pano

    Senior Software Engineer

    Remote

    Full Time

    #Engineering

    #Java

    #Python

    #SQL

    #PostgreSQL

    #Spring

    #RDBMS

    #ORMs

    #GCP

    #AWS

    #Linux

    Discover similar jobs
    Newlawbusinessmodel logo
    Newlawbusinessmodel

    Marketing Manager

    Remote

    Full Time

    #Marketing

    #AI Tools

    #Data Analysis

    #Social Media

    #Campaign Management

    #Funnel Optimization

    #Content Strategy

    #Performance Marketing

    RouteThis logo
    RouteThis

    Enterprise Business Development Lead

    63k - 100k USD

    Remote

    Full Time

    #Sales

    #Business Development

    #Account Based Selling

    #Prospecting

    #Sales Enablement

    #Pipeline Generation

    #Project Management

    S
    Sui Foundation

    Senior Experiential Events Marketing Manager

    Remote

    Contractor

    #Marketing

    #Web3

    #Blockchain

    #Event Production

    #Project Management

    #Coordination

    #Creative

    #Budget Management

    #Operations

    #Collaboration

    #Stakeholder Management

    D
    Docker

    Senior Field Marketing Manager

    Remote

    Full Time

    #Field Marketing

    #Channel Marketing

    #B2B Marketing

    #Partner Marketing

    #Pipeline Generation

    #Localization

    #Sales Enablement

    #Event Strategy

    #ABM

    #Developer Relations

    A
    Anteelo

    UI/UX Designer

    Remote

    Full Time

    #Technology

    #UI Design

    #UX Design

    #Wireframes

    #Market Research

    Resumedia logo
    Resumedia

    Copywriter Translator

    Remote

    Contractor

    #Marketing

    #Copywriting

    #Translation

    #Editing

    #SEO

    #Content

    AireSpring logo
    AireSpring

    Marketing Events Coordinator

    Remote

    Full Time

    #Marketing

    #Trade Shows

    #Event Coordination

    #Event Planning

    #Vendor Management

    #Logistics

    #Project Management

    #Email Marketing

    #Social Media

    #Marketing Campaigns

    Komodo Health logo
    Komodo Health

    Account Executive AVP Sales Commercial

    140k - 180k USD

    Remote

    Full Time

    #Sales

    #Life Sciences

    #Healthcare

    #Salesforce

    #Sales Strategy

    #Business Development

    #PowerPoint

    #AI Tools

    #Strategic Thinking

    #Communication Skills

    B
    Botanic Tonics

    Social Media Strategist

    Remote

    Full Time

    #Social Media

    #Marketing

    #Community Management

    #Social Media Strategy

    #Content Creation

    #Social

    #Influencer Management

    #Community Engagement

    #Paid Social

    #Analytics

    #Video Editing

    #Strategy

    #Partnerships

    Fieldbuddy logo
    Fieldbuddy

    Video Editor

    nl flag
    Netherlands

    6k - 6k USD

    Remote

    Internship

    #Marketing

    #SaaS

    #Content Creation

    #Video Editing

    #English

    #Market Research

    #Creative Thinking

    #Technology

    Coursera logo
    Coursera

    Director, Global Benefits

    151k - 221k USD

    Remote

    Full Time

    #HR

    #Benefits

    #Benefits Administration

    #Vendor Management

    #Strategy

    #HRIS systems

    #Project Management

    #Compliance

    #Stakeholder Management

    #Analytical Skills

    #Integration

    #Process Improvement

    Veeva logo
    Veeva

    Director of Product Marketing - Clinical Operations

    125k - 200k USD

    Remote

    Full Time

    #Product Marketing

    #Operations

    #Life Sciences

    #Content Creation

    #Team Leadership

    #Strategic Planning

    #Sales Enablement

    #Messaging

    #PowerPoint

    #Communication

    K
    Kustomer

    Creative Director

    Remote

    Full Time

    #Creative Direction

    #Brand Design

    #Marketing

    #Figma

    #Adobe Photoshop

    #Adobe Illustrator

    #adobe indesign

    #Google Slides

    #Design Systems

    #Art Direction

    #AI Tools

    GoodRec logo
    GoodRec

    Head of Growth

    Remote

    Full Time

    #Growth

    #Data Analysis

    #Testing

    #SQL

    #Customer Research

    #Project Management

    #Google Analytics

    #Amplitude

    #User Journeys

    #Market Research

    Ensabill logo
    Ensabill

    Marketing Specialist

    Remote

    Full Time

    #Marketing

    #Social Media Management

    #Market Research

    #Advertising

    #Brand Awareness

    #Pricing

    #Budget Management

    Wheelhouse logo
    Wheelhouse

    Account Executive

    105k - 200k USD

    Remote

    Full Time

    #Fintech

    #Sales

    #Sales Prospecting

    #Relationship Building

    #Objection Handling

    #Revenue Management

    #Strategic Thinking

    #Sales Processes

    Halcyon logo
    Halcyon

    Strategic Alliances Marketing Manager

    150k - 175k USD

    Remote

    Full Time

    #Cyber Security

    #Marketing

    #Partner Marketing

    #Campaign Management

    #Project Management

    #Salesforce

    #HubSpot

    #Marketo

    #Security

    C
    Cytora

    Webflow Developer and Designer

    Remote

    Full Time

    #Insurance

    #Web Development

    #Marketing

    #Webflow

    #Visual Design

    #SEO

    #Figma

    #Photoshop

    #Illustrator

    #HubSpot

    #Salesforce

    #Management

    Convera logo
    Convera

    Marketing Commercialisation Manager

    Remote

    Full Time

    #Product Marketing

    #Go To Market

    #Fintech

    #Project Management

    #GTM Strategy

    #Stakeholder Management

    #Product Launches

    #Analytics

    #Customer Feedback

    #Program Management

    B
    Blacksmith Agency

    SEO Specialist

    Remote

    Full Time

    #Digital

    #SEO

    #Marketing

    #SEO Strategy

    #Keyword Research

    #Technical SEO

    #Analytics

    #Google Search Console

    #Ahrefs

    #SEMrush

    #Screaming Frog

    #WordPress

    #Local SEO

    Your dream job awaits.

    Explore exciting opportunities, connect with top employers, and ignite your career.