Director of Product Marketing
Remote
Full Time
#Marketing
#Healthcare
#Revenue
#Product Marketing
#Digital Marketing
#B2B Marketing
#CRM Systems
EnableComp is a leader in Specialty Revenue Cycle Management, providing healthcare organizations with intelligent automation through our E360 RCM platform. With over 24 years of expertise, we help hospitals, health systems, and ambulatory surgery centers improve their financial sustainability. Our proprietary algorithms and expert human-in-the-loop integration process millions of claims annually, supporting complex areas like Veterans Administration, Workers’ Compensation, and Motor Vehicle Accident claims. As a multi-year recipient of the Top Workplaces award and a consistent presence on the Inc. 5000 list, we are dedicated to fostering a culture of professional growth and innovation. We are currently seeking a Director of Product Marketing to join our team in a remote capacity and help shape our go-to-market vision as we scale through organic growth and strategic acquisitions.
Key outcomes
- Lead the development and execution of our product marketing strategy, including positioning, messaging, and go-to-market planning.
- Conduct market research to identify industry trends, regulatory shifts, and customer pain points to inform our product roadmap and strategy.
- Serve as a key partner in M&A integration activities, ensuring new offerings align seamlessly with our existing product portfolio.
- Collaborate with sales, product, and client success teams to create effective training materials, content, and tools that drive revenue.
- Manage marketing budgets with a focus on ROI and utilize data-driven insights to optimize campaign performance.
- Build our brand presence as a thought leader in the healthcare RCM space through webinars, white papers, and industry conferences.
- Develop targeted acquisition and retention strategies to expand our footprint within hospitals and large healthcare networks.
Requirements
- Bachelor’s degree in marketing, business administration, or a related field.
- At least 5 years of marketing leadership experience with a proven track record in healthcare IT, RCM, or healthcare services.
- Minimum of 3 years of specific experience within the healthcare revenue cycle sector.
- Demonstrated success in executing B2B marketing strategies targeting healthcare providers and large systems.
- Proficiency in digital marketing, CRM systems, and healthcare-specific marketing automation tools.
- Strong analytical skills with the ability to translate complex data into actionable business insights.
- Excellent project management skills and the ability to lead cross-functional teams in a fast-paced environment.
- Advanced proficiency in office applications, including MS Office, Teams, and Zoom.
Preferred qualifications
- An MBA or related advanced degree.
- Experience working within a rapidly scaling technology or services organization.
- Demonstrated knowledge of end-to-end corporate development and M&A processes.
Compensation
We offer a supportive work environment that emphasizes professional growth and work-life balance. Our benefits package includes:
- Remote work flexibility.
- Flexible hours to support your schedule.
- Comprehensive professional development opportunities.
How to apply
If you are a strategic leader with a passion for healthcare innovation and are interested in joining a high-growth, award-winning team, we invite you to submit your application. We look forward to reviewing your experience and discussing how you can contribute to the continued success of EnableComp.
