Director of Product and Integrated Marketing at Simplybusiness

At Simply Business, we are on a mission to protect the ventures that entrepreneurs work so hard to build. As a digital insurance brokerage, we simplify the complex world of insurance by blending data, technology, and industry expertise. Our platform empowers small business owners to compare and purchase policies from over 20 top-rated providers entirely online. Since our founding in 2005, we have grown into an insurtech pioneer, and we are proud to be recognized as a top place to work, including recent honors as one of Built In’s 2025 Best Companies to Work for in the US. If you are a forward-thinking leader who thrives on innovation and wants to help us support the entrepreneurial spirit, we invite you to join our team.

About the Role

We are looking for a Director of Product and Integrated Marketing to join us in a full-time, hybrid capacity. Reporting directly to the VP and Head of Marketing, you will serve as a strategic leader responsible for crafting and executing comprehensive go-to-market strategies for our products and services. You will oversee a talented team and work across departments to ensure our brand messaging remains cohesive and impactful across every channel. This is an executive-level role for someone who excels at orchestrating large-scale campaigns in a direct-to-consumer environment.

Key Responsibilities

• Develop and implement end-to-end go-to-market strategies, including market segmentation, value proposition design, and distribution planning.
• Lead integrated marketing efforts by aligning our brand identity and messaging across all digital and traditional platforms to create a unified customer journey.
• Mentor and guide a high-performing team while fostering strong cross-functional collaboration to ensure the seamless execution of product launches and marketing initiatives.

Requirements

To be successful in this role, you should possess the following qualifications and skills:

• At least 15 years of experience in product marketing, integrated marketing, or a related field, with preference given to those with a background in fintech or insurance.
• A proven history of managing successful go-to-market strategies and campaigns for consumer-focused or micro-business brands.
• Strong leadership capabilities with experience managing teams in a fast-paced, startup-style environment.
• Deep proficiency in marketing automation, CRM tools, project management, and data-driven performance tracking.
• Excellent communication and interpersonal skills, with the ability to present complex strategies to stakeholders at all levels.

Location

This position is based in the United States and operates under a hybrid work model.

Compensation and Benefits

We believe in taking care of our people and offer a comprehensive package designed to support your professional and personal well-being:

• Comprehensive group plans for medical, dental, vision, and prescription drug coverage.
• Financial security through life insurance, short-term and long-term disability coverage, and a 401(k) plan with a 5% employer match.
• Generous time off, including 25 days of vacation, 10 sick days, and 10 company holidays.
• Support for your professional growth with a dedicated learning budget.
• Commuter benefits to assist with daily travel costs.
• Regular team outings, volunteer opportunities, and access to an engaging office environment.
• Participation in our company bonus program.