Director of Marketing at Particle Health

About the Role

Particle Health is relaunching its marketing function under the Chief Growth Officer in 2026. As Head of Marketing, you will rebuild and run the marketing organization end-to-end-owning strategy, execution, and the foundation for long-term growth.

This is a hands-on role for a full-stack marketer who can set direction while personally executing campaigns, driving demand generation, producing content, orchestrating events, and leading brand and PR initiatives. The initial focus will be accelerating top-of-funnel growth by leveraging external agencies for efficient execution, while establishing the systems, metrics, and narratives needed for scale.

As momentum builds and performance becomes predictable, this role will define the vision for maturing the marketing function - shaping team structure, expanding capabilities, and evolving marketing into a durable growth engine.

You will play a critical role in strengthening and scaling Particle’s brand reputation, elevating executive thought leadership, and positioning our products for the next phase of revenue growth. This is an especially exciting moment to market Signal, our advanced data product, which is experiencing rapid quarter-over-quarter growth and is helping define a new category within the ADT market.

This role is ideal for someone who thrives in early-stage environments, operates independently, manages budgets and agencies effectively, and excels at balancing strategic leadership with execution excellence.

What You’ll Do:

Demand Generation & Campaign Execution

• Build and own demand-generation programs that consistently produce qualified MQLs and SQLs.
  
  
• Design and execute multi-channel campaigns across paid search, social, email, and landing pages.
  
  
• Partner with RevOps & Sales and Finance Leadership to align pipeline targets, improve lead quality, and measure funnel performance.
  
  
• Implement data-driven experimentation and testing to optimize conversion across channels.
  
  

Brand, PR & Market Positioning

• Strengthen Particle’s market presence and credibility through coordinated brand and PR initiatives.
  
  
• Manage PR and communications agencies and oversee announcements, op-eds, social content, and press strategy.
  
  
• Amplify CEO thought leadership through social narrative development, bylines, briefings, and industry commentary.
  
  
• Maintain consistent messaging across brand, growth, PR, and customer-facing materials.
  
  

Events & Customer Engagement

• Plan and manage customer appreciation events, conference activations, webinars, and industry gatherings.
  
  
• Drive end-to-end event execution, including strategy, logistics, promotion, and follow-up campaigns.
  
  
• Ensure events support both brand visibility and near-term pipeline goals.
  
  

Content & Product Marketing Assets

• Develop content across formats including blogs, newsletters, case studies, whitepapers, and email sequences.
  
  
• Collaborate with Product marketing to create and maintain collateral such as one-pagers, pitch decks, and product sheets.
  
  
• Own website updates, SEO, and all digital assets in partnership with Product Marketing and external agencies.
  
  

Marketing Operations, Analytics & Reporting

• Define marketing KPIs and maintain dashboards to measure channel performance and funnel health.
  
  
• Partner with RevOps on attribution modeling, lifecycle automation, lead scoring, and CRM hygiene.
  
  
• Manage the marketing budget and marketing systems, including HubSpot, Salesforce, and Webflow.
  
  
• Ensure all external communications meet healthcare regulatory and compliance requirements.
  
  

What We Seek

Required

• 10+ years of B2B marketing experience, ideally in healthcare, health tech, data platforms, or regulated industries.
  
  
• Proven success as a hands-on, full-stack marketer capable of owning strategy and execution as a team-of-one or early marketing leader.
  
  
• Demonstrated ability to build demand-generation programs and run campaigns that drive measurable pipeline impact.
  
  
• Experience managing PR, brand, content, and creative agencies with an emphasis on business outcomes.
  
  
• Strong writing, storytelling, and content production skills across multiple channels and formats.
  
  
• Hands-on ability to evaluate and optimize marketing funnel metrics (MQL → SQL → Closed Won), while reporting ROI clearly to executive stakeholders.
  
  
• Ability to operate autonomously in fast-paced, evolving environments.
  
  

Nice to Have

• Experience supporting platform businesses with verticalized solutions.
  
  
• Background in growth marketing across the full customer lifecycle.
  
  
• Familiarity with Webflow, HubSpot, SEO tools, and performance analytics.
  
  

What You Bring

• A builder mindset with the ability to execute quickly and strategically.
  
  
• Strong ownership mentality and comfort operating with ambiguity.
  
  
• Ability to collaborate deeply with Sales, Product Strategy, RevOps, and Product Marketing.
  
  
• Creativity paired with rigorous analytical thinking.
  
  
• Passion for shaping how a company shows up in the market and telling a compelling product story.

Compensation Range: For this role, we’re targeting a salary range of $180,000 - $200,000 annually, depending on experience and qualifications. If your background aligns more closely with a higher or lower level than the scope outlined here, compensation may vary accordingly.