Fwf
Director of Marketing
On-site
Full Time
#Marketing
#Brand Management
#Digital Marketing
#Content Creation
#Internal Communications
#Event Marketing
#Microsoft Office
#Email Marketing
#Social Media
#SEO
#Strategic Marketing
Fwf is looking for a Director of Marketing
Full TimeDirectorOn-siteUnited StatesMarketingBrand ManagementDigital MarketingContent CreationInternal CommunicationsEvent MarketingMicrosoft OfficeEmail MarketingSocial MediaSEOStrategic MarketingEnglish401kDental insuranceVision insuranceLife insurance
The Director of Marketing will be responsible for creating, implementing, and executing FWF brand expansion through brand management, marketing initiatives, new talent outreach, and company communication.
About FWF
FWF is a third-party logistics and transportation company headquartered in Grand Rapids, MI. Together, we have paved the way in the transportation industry since our founding in 2012. Our award-winning culture is devoted to empowering people and collectively creating an environment of excellence as we strive to move teammates, partners, and customers upward to create a lasting impact. As a 3PL, we specialize in full truckload (TL), less-than-truckload (LTL), drayage, rail, and international ground and air freight. FWF's services extend far beyond moving freight. In addition to logistics and transportation services, we provide ongoing leadership development, diversity, equity, and inclusion guidance, and specialized industry training. Learn more about us at fwf.com.
Responsibilities
Brand Development
· Develop and maintain the brand identity of the company
· Create marketing materials, including brochures, one-pagers, and presentations
· Ensure brand consistency across all marketing channels and communications
Digital Marketing and Content Creation
· Execute email marketing campaigns to nurture leads and engage existing customers
· Manage social media accounts and create content to increase brand awareness and engage with FWF audiences
· Manage the company's website, ensuring it is up-to-date, user-friendly, and optimized for search engines
· Produce high-quality content such as blog posts, articles, and case studies relevant to the transportation/3PL industry
· Collaborate with internal subject matter experts to develop informative and engaging content for both internal and external audiences
Internal Communications
· Create comprehensive internal communication strategy to ensure effective communication within the organization, aligning with the company's goals and objectives
· Collaborate with People Team to develop and implement initiatives that foster employee engagement, such as surveys, feedback mechanisms, recognition programs, and employee appreciation events
· Collaborate with department leaders to identify opportunities for improved communication and develop scalable processes to optimize communication
· Keep company employees informed on pertinent information such as upcoming initiatives, events, market insights, and changes within the organization
Event Marketing
· Identify relevant industry events, conferences, and trade shows for participation and sponsorship
· Collaborate with sales leadership to coordinate logistics for company attendance at events, including all necessary marketing materials and employee travel requirements
· Maximize opportunities for networking and lead generation at events
What We Commit To You
·Transparent and people-first culture
·Support to create clear and concise career-oriented goals
·Opportunity for continued growth and development
Preferred Qualifications
·Bachelors degree
·3+ years experience in developing and implementing strategic marketing plans
·Account-based marketing experience
·3PL/logistics industry experience
Key Competencies
·Proficient in Microsoft Office
·Displays complete understanding of FWF branding, vision, and goals
·Proven ability to collaborate and foster new ideas to enhance company brand expansion
·Proficient written and verbal communicator
Compensation And Benefits
·Competitive base salary
·Health, Dental, Vision, Pet, Life, and Disability insurance options available after an initial 90-day period
·401(k) retirement plan with company match available after an initial 90-day period
·Discounted gym membership
·Employee assistance and discount programs
·Dependent Care Reimbursement Account
· Paid time off, sick days, parental leave, and holidays
Awards and Recognition
· Inc. 5000 Fastest-Growing Private Companies in America
· Inc. 5000 Regionals: Midwest
· A Transport Topics Top Freight Brokerage Firm
· Top Company for Women to Work for in Transportation
· Detroit Free Press Top Workplaces
· Michigan Celebrates Small Business 50 Companies to Watch
·West Michigan's Best and Brightest Companies to Work For
At FWF, we embrace diversity and are committed to creating an inclusive environment where every individual is respected and valued. Our values - Show don't tell, honor your word, impact those around you, education creates excellence, leadership beyond title, and do what it takes - guide us in promoting equal opportunity and fostering a culture that thrives on equality.
Fwf
3 views
0 applied
Markets
Logistics
Transportation
Share this job
Copy Permalink
