Director of Marketing at Clarity Financial, Inc.

At Clarity, we serve as a trusted guide for families navigating the complex world of educational opportunities. Our mission is to help schools operate as dynamic, successful organizations while building a workplace where our team members can solve challenging problems in creative ways. Since launching our financial aid application in 2022, we have expanded to support over 700 private K-12 schools and 100,000 family users. As we prepare to launch our second major product in 2024, we are looking for a Director of Marketing to help us scale our impact and reach.

Key outcomes

• Design and execute a marketing strategy that directly supports our business goals and accelerates sales growth.
• Build and manage a high-performing marketing team, making strategic decisions regarding resource allocation and organizational structure.
• Oversee the evolution of our brand to ensure it resonates consistently with our target audience across all channels.
• Direct the planning and execution of marketing campaigns that clearly articulate our value proposition.
• Manage the marketing strategy for new product launches by coordinating effectively with our sales and product teams.
• Use data analytics and market research to guide our approach, specifically tailored to the unique needs of the education sector.
• Foster a culture of innovation by testing new marketing techniques that leverage our position as a technology leader.

Requirements

• At least 7 years of professional experience in software marketing, including a minimum of 3 years in a leadership position.
• A proven history of successfully scaling marketing teams and driving measurable growth.
• Deep expertise in digital marketing, content marketing, and brand management.
• A data-driven mindset with the ability to translate complex analytics into actionable business strategies.
• Strong communication skills and the ability to lead diverse, cross-functional teams.
• Proficiency with essential collaboration and productivity tools, including the Google Suite, Zapier, and Slack.
• Fluency in English.

Preferred qualifications

• Direct experience working within the SaaS technology market.
• Specific experience with marketing and sales within the K-12 school sector.

Compensation

We offer a comprehensive benefits package designed to support our team members. This includes:

• Company-sponsored medical and dental insurance.
• Stock options, as we believe every team member should have ownership in our success.
• A fully remote work environment that allows you to work from anywhere.
• Opportunities for professional growth within a rapidly expanding company.

How to apply

If you are passionate about the intersection of technology and education and are ready to lead our marketing efforts during this exciting phase of growth, we invite you to submit your application. We look forward to learning more about your experience and how you can contribute to our mission.