Director of Marketing at Clarity Financial, Inc.

Mission & Vision Statement

Our mission at Clarity is to:

1. Be a trusted guide that helps millions of families discover, plan for, and access the best educational opportunities for their children.
2. Help schools to adapt and operate like the dynamic businesses they must be to survive and best serve the families of the future.
3. Build a company where people can do the best work of their careers and consistently solve complex problems in novel ways that create unique value worldwide.

The first step in fulfilling this mission is our transformative financial aid application, which launched in 2022 and has already grown to over 700 private K-12 schools and 100,000 family users. Building on this momentum, we have started building a second product, which will launch in 2024, and are uniquely positioned to solve a variety of problems for both schools and families. 

What you'll do at Clarity

Clarity is seeking an experienced Director of Marketing to drive our rapid growth. This role is critical in scaling our marketing operations, elevating best practices, and creatively adapting to the unique demands of the non-profit education sector. We seek a visionary leader with a proven track record of scaling marketing teams, fostering innovation in marketing strategies, and effectively targeting campaigns to resonate with our specific market and personas. 

Responsibilities:

Strategic Leadership: Develop and implement a comprehensive marketing strategy that aligns with Clarity's overall business objectives and drives sales growth. 

Growth Scaling: Develop and implement a staffing and operational strategy that supports Clarity's rapid expansion. Ensure the adoption of best practices and efficient processes.

Team Management: Lead, mentor, and strategically grow the marketing team. Make informed decisions on staffing, resource allocation, and team structuring to optimize performance and meet scaling demands.

Brand Development: Oversee the development and management of Clarity's brand, ensuring consistency and impact across all marketing channels and materials. Ensure that the company voice aligns with our target personas.

Campaign Development: Lead the planning, execution, and analysis of marketing campaigns, ensuring they effectively communicate Clarity's value proposition and drive customer engagement.

New Product Launch: Lead the strategic planning and execution of new product launches, ensuring seamless coordination between marketing, sales, product development, and other key departments.

Data-Driven Decision Making: Utilize market research, customer insights, and data analytics to inform strategies, with a focus on understanding the unique dynamics of the non-profit education market.

Cross-Functional Collaboration: Work closely with sales, product development, and other departments to ensure a cohesive approach to market penetration and customer satisfaction.

Innovative Marketing Techniques: Drive innovation in marketing techniques, exploring and implementing creative strategies that align with technological advancements and Clarity's position as a technology innovator.

We’d love to hear from you if you have…

• A minimum of 7 years of experience in software marketing, with at least 3 years in a leadership role, preferably in the SaaS technology market.  Experience selling in the school market is a plus.
• Proven success in developing and executing marketing strategies that have driven growth and brand recognition.
• Strong leadership skills with experience managing diverse marketing teams.
• Excellent analytical skills with a data-driven mindset.
• Proficient in digital marketing, content marketing, and brand management.
• Exceptional communication and interpersonal skills.

Tools we use every day

• HubSpot Sales and Marketing
• Google Suite
• Zapier
• Slack

Benefits

• Company-sponsored health, medical, and dental insurance.
• Growing company with lots of opportunities to grow with us - we went from 0 to 35 employees in the last 24 months and anticipate more growth. 
• Fully remote team and work environment.
• Generous PTO and federal holidays off. 
• Company-sponsored get-togethers and off-sites.
• Stock -- every team member has some level of ownership in Clarity.