Director of Marketing at Digimarc

Digimarc Corporation is the global leader in product digitization. As a pioneer in digital watermarks, we connect physical and digital items to digital twins, enabling data capture, event recording, and powerful automation. For over two decades, we have been trusted to deter counterfeiting of global currency, and we are now recognized for our work in ensuring product authenticity and improving plastics recycling. Named to the Fortune 2023 Change the World list and a finalist for Fast Company’s World Changing Ideas, we are dedicated to building a safer and more sustainable world. We are currently looking for a Director of Marketing to join our team in a remote, full-time capacity.

Key outcomes

• Develop and maintain a clear, consistent brand narrative that resonates with our target market while utilizing impactful visuals and messaging.
• Lead our digital marketing strategy by optimizing core channels, including SEO, SEM, content marketing, email, and paid media, to maximize return on investment.
• Monitor and improve performance across critical metrics such as customer acquisition costs, lifetime value, and conversion rates.
• Execute advocacy and influence programs to amplify our message, empower early adopters, and solidify our position as a category leader.
• Collaborate closely with our Sales, Product, and Customer Success teams to ensure marketing efforts align with our broader revenue growth goals.
• Manage marketing execution through a mix of strategic vision, hands-on work, AI tools, and external freelance support.

Requirements

• At least 8 years of experience in B2B marketing, specifically within a SaaS environment.
• A proven track record of success in demand generation and driving measurable revenue growth.
• Expertise in planning and executing digital campaigns, including SEO, SEM, social media management, and email marketing automation.
• Strong analytical capabilities with the ability to translate complex data into actionable business strategies.
• Excellent communication and project management skills, with the ability to lead cross-functional initiatives.
• A creative mindset that balances high-level strategic planning with tactical, hands-on execution.
• Fluency in English.
• Willingness to travel up to 25% of the time.

Preferred qualifications

• Previous experience working within a high-growth, entrepreneurial environment is highly desirable.

Compensation

The salary range for this position is $200,000 to $230,000, supplemented by a 20% bonus and restricted stock units. We offer a comprehensive benefits package, which includes:

• Medical, dental, and vision insurance.
• 401k retirement savings plan.
• Life insurance.
• Tuition reimbursement.
• Flexible paid time off and holidays.
• Remote work flexibility.

How to apply

If you are a strategic thinker who thrives in a dynamic environment and wants to help transform how products are made, sold, and recycled, we invite you to apply. Please submit your application to join our team as we continue to innovate with integrity.