Director of Marketing Technology at BDA

At BDA, we believe our people are the true engine of our success. We have built a global merchandise agency that stands out because of the entrepreneurial spirit and ambition our team members bring to the table every day. Our colleagues come from diverse backgrounds, including industry leaders like Microsoft, Amazon, and Starbucks, and they all share a passion for bold ideas and a willingness to embrace new challenges. As the premier global merchandise agency, we help the world’s most iconic brands tell their stories, and we are looking for someone special to help us continue our digital transformation journey.

The opportunity

We are searching for a talented Director of Marketing Technology to join our team on a full-time, on-site basis. This leadership role is essential for driving our B2B marketing strategy and ensuring our technology stack perfectly aligns with our sales goals. You will oversee the entire lifecycle of our marketing tools, from selecting and implementing new platforms to optimizing existing channels. By bridging the gap between marketing expertise and technical execution, you will help us achieve greater operational efficiency and improve satisfaction for our clients and employees alike.

A day in the life

• Develop and execute a comprehensive marketing technology strategy that supports our long-term business goals while ensuring all systems are integrated and performing at their peak.
• Lead and mentor a team of marketing technologists, providing the guidance and performance management needed to foster innovation and professional growth.
• Collaborate across departments, including IT, sales, and product development, to analyze data and report on the effectiveness of our initiatives, using those insights to drive continuous improvement.

Who you are

You are a seasoned leader with 7 to 10 plus years of experience in marketing technology, and you possess the following qualifications:

• A bachelor’s degree in Marketing, Information Technology, or a related field, with a master’s degree considered a plus.
• Proven proficiency with Salesforce MCAE, email marketing platforms like Klaviyo, digital asset management systems, and various analytics tools.
• Strong project management skills, with the ability to handle multiple tasks in a fast-paced environment while maintaining a focus on data privacy and security.
• Excellent communication and presentation skills, with the ability to translate complex data into actionable business strategies.
• Fluency in English.

Why you'll love it here

We offer a competitive base salary range of $140,000 to $150,000. Beyond the numbers, we are committed to your well-being and professional growth through a comprehensive benefits package that includes:

• Medical, dental, and vision insurance, along with life and AD&D coverage.
• A 401k plan to help you save for the future.
• Generous paid time off, including vacation days, holidays, summer Fridays, and a paid volunteer day.
• Support for your personal and professional development through tuition reimbursement, a mental wellness budget, and various professional development opportunities.