Director of Marketing Analytics and Operations at ActiveCampaign

At ActiveCampaign, we empower small teams to achieve big results through our intelligent marketing automation platform. With customers in over 170 countries, we provide the essential tools for personalized marketing, transactional emails, and CRM interactions that span the entire customer lifecycle. We are a global, multicultural organization that thrives on diverse perspectives, and we are proud to be recognized as a top-rated solution on platforms like G2 and TrustRadius. We are looking for a strategic leader to help us continue this mission by turning data into our greatest growth engine.

The role

We are seeking a Director of Marketing Analytics and Operations to join our team on a full-time, remote basis. This is a senior-level position for a candidate with extensive experience in the marketing and GTM space. You will serve as a bridge between operational precision and high-level analytical strategy, ensuring that our marketing efforts are backed by clear data and optimized processes. You will be instrumental in shaping how we understand our performance and how we scale our impact globally.

Core responsibilities

• Design and implement a comprehensive reporting framework that provides actionable insights into marketing performance, customer journeys, and overall business objectives.
• Lead the optimization of our marketing technology stack, including the strategic integration of AI tools to enhance efficiency, security, and return on investment.
• Collaborate with leadership across Sales Operations, Finance, Product, and Business Intelligence to build a unified data strategy that drives revenue and supports consistent, accurate reporting.

Skills and experience

To be successful in this role, you should bring a deep background in data-driven marketing and team leadership. We are looking for the following qualifications:

• At least 12 years of experience in marketing analytics and operations, including 4 years in a people leadership role.
• Expertise in marketing data modeling, performance tracking, A/B testing, and KPI development.
• Proficiency in SQL for complex querying, along with experience using Excel and various data visualization tools like Looker, Tableau, or Power BI.
• Strong familiarity with CRM systems and marketing automation platforms.
• A deep understanding of global data privacy regulations such as GDPR and CCPA.
• A builder mentality with the ability to navigate ambiguity and drive continuous improvement across cross-functional teams.

Compensation and benefits

We are committed to an employee-first culture that supports you both inside and outside of the office. Our benefits package includes:

• A generous 401(k) matching program with immediate vesting.
• Remote work flexibility supported by a home office stipend.
• Access to professional development resources through LinkedIn Learning.
• Paid time off to ensure you have the space to recharge.

How to apply

If you are a strategic thinker with a passion for building data-driven marketing operations, we would love to hear from you. Please submit your application to join our team and help us continue to empower small businesses around the world.