Rocket Money

Director of Lifecycle Marketing

United States

170k - 225k USD

Hybrid

Full Time

#Marketing

#CRM

#Product Marketing

#Braze

#Looker

#Amplitude

#Figma

#Customer Segmentation

#Content Strategy

#Data Privacy

Rocket Money is looking for a Director of Lifecycle Marketing

Full Time Director Hybrid United States Marketing CRM Product Marketing Braze Looker Amplitude Figma Customer Segmentation Content Strategy Data Privacy English Hybrid work

170k - 225k USD per year

At Rocket Money, we are on a mission to help millions of people achieve real financial prosperity. By providing our members with a clear view of their finances and a suite of tools designed to save them time and money, we give them a meaningful advantage on their financial journey. We are looking for a visionary leader to help us scale this impact and shape the future of our member experience.

Role at a glance

We are searching for a Director of Lifecycle Marketing to join our team on a full-time basis. This is a senior-level role based in the United States, and we operate under a hybrid work model where we encourage team members to join us in the office 1-2 days per week.

Your impact

Lead and mentor our lifecycle marketing team, overseeing both Product Marketing and CRM functions.
Develop and execute an end-to-end strategy for app journeys, personalization, and member communications to ensure a high-impact experience.
Create experimental roadmaps that drive measurable growth in premium upsells, trial survival, and long-term member retention.

What you'll need

You should have at least 7 years of progressive experience in CRM, customer experience, or related marketing fields. We are looking for someone who is a true doer, capable of taking initiative and finding new ways to add value. You should be comfortable working with tools such as Braze, Looker, Amplitude, and Figma. Additionally, you need a deep understanding of customer segmentation, content strategy, and data privacy regulations, including CAN-SPAM and TCPA laws. Strong communication skills are essential, as you will be influencing stakeholders and building cross-functional partnerships to align our CRM efforts with our product goals.

Perks and compensation

The salary range for this position is $170,000 to $225,000 per year, plus a bonus. We are committed to your personal development and offer a supportive, challenging environment where your growth is a priority. Our benefits include:

Hybrid work flexibility.

Rocket Money

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Company Size

101-250

Markets

Fintech

Financial Services

Personal Finance

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Director of Lifecycle Marketing at Rocket Money