Director of GTM Strategy
165k - 195k USD
Remote
Full Time
#Marketing
#Healthcare
#Digital Health
#GTM Strategy
#Product Marketing
#Sales Enablement
#Storytelling
#Pricing Strategy
Nearly half of patients needing medical equipment at discharge don’t get it in time. The ordering process is too convoluted and is still primarily handled by fax. These inefficiencies lead to higher cost of care and poorer patient outcomes. In the most extreme cases, this equipment means life or death.
At Parachute Health, it is our mission to make sure that every patient gets what they need, when they need it. We achieve this by driving efficiency through digital connectivity into every aspect of the ordering process, making it delightfully simple.
We’re leading the charge with a platform that is 10 times faster than the status quo. We connect with major hospitals, payors, and suppliers of life-saving products. Our vision of a "delightfully simple" digital ordering experience for clinicians pushes us forward to transforming the world of post-acute care.
About Parachute Health
Nearly half of patients needing medical equipment at discharge don't get it in time. The ordering process is too convoluted and is still primarily handled by fax. These inefficiencies lead to higher cost of care and poorer patient outcomes. In the most extreme cases, this equipment means life or death.
At Parachute Health, it is our mission to make sure that every patient gets what they need, when they need it. We achieve this by driving efficiency through digital connectivity into every aspect of the ordering process, making it delightfully simple.
We're leading the charge with a platform that is 10 times faster than the status quo. We connect with major hospitals, payors, and suppliers of life-saving products. Our vision of a delightfully simple digital ordering experience pushes us forward to transforming the world of post-acute care.
About the Role
Parachute Health is looking for a Director of GTM Strategy to join our growing team. This is a high-impact, high-visibility role that will shape how Parachute packages, positions, and scales our solutions in market. You'll sit at the center of strategy, product, and commercial execution — helping to define how we win with customers and ensure our innovations land with impact.
This role comes at a pivotal moment as Parachute launches new platform features, expands into payor connectivity, and deepens adoption within our core network of clinicians and home medical equipment providers.
What You’ll Do
- Lead go-to-market strategy for new features, commercial initiatives, and platform expansions — owning how we position, package, and launch innovations across clinician, supplier, and payor audiences.
- Define and evolve packaging, positioning, and pricing for core products and emerging solutions — in close collaboration with Product, Sales, and Customer Success.
- Create high-impact enablement content (e.g., pitch decks, one-pagers, rollout materials) for Sales, Implementation, and Account Management teams.
- Partner with the VP of Marketing to drive our overall GTM roadmap — identifying opportunities to reframe the story, strengthen product-market fit, and accelerate growth.
- Turn insights into narratives — surface trends from the field and the market, and transform them into compelling stories that resonate with stakeholders and sharpen our competitive edge.
- Build and codify a repeatable GTM playbook that drives Parachute network connections and order growth.
- Lead strategic projects end-to-end: from defining goals and aligning stakeholders to delivering final outputs for c-level review.
Who You Are
- 7+ years of experience in management consulting, product marketing, or GTM strategy
- Background in high-growth B2B software, healthcare or digital health is a strong plus
- Strategic storyteller — you synthesize market insight, product complexity, and customer need into clear narratives that unlock growth
- Strong operator — you’re comfortable in ambiguity and can set direction, move fast, and deliver polished work independently
- Highly collaborative — you can influence across teams and drive alignment without authority
- Experience developing sales enablement content and launching new products or features
- Comfortable working across product, marketing, and commercial teams — you translate customer needs into compelling solutions and clear messaging
- Equally skilled at big-picture thinking and hands-on execution
Benefits
- Medical, Dental, and Vision Coverage
- 401(k) Retirement Plan
- Remote-First Company with the option to work from our New York City or Denver offices
- Equity Incentive Plan
- Annual Company-Wide Bonus (up to 15%)
- Flexible Vacation Policy
- Summer Fridays - 5 Fridays Off During Summer (Separate From PTO)
- Monthly Internet Stipend
- Annual Home Office Stipend
- Co-Working Space Reimbursement
Base Salary: $165-195k
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We are proud to be an equal opportunity employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth related medical conditions and lactation), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances.
