Director of Growth Marketing
Hybrid
Full Time
#Marketing
#Customer Acquisition
#Campaign Management
#Brand Development
#Public Relations
#Market Research
#Data Analysis
#Cross Functional Collaboration
#Leadership
#Project Management
We are a high-growth, venture-backed startup currently shaking up the wellness industry. We are looking for a visionary Director of Growth Marketing to join our founding team on a full-time basis. In this role, you will lead our brand’s growth journey across both in-studio experiences and our online e-commerce platform. As our first marketing hire, you will work closely with our co-CEOs and agency partners to develop and execute innovative strategies that resonate with our audience and drive our business goals.
Responsibilities
- Take charge of our omnichannel customer acquisition efforts, managing everything from paid media to organic growth channels.
- Coordinate the full lifecycle of paid campaigns, including project timelines, content creation, agency management, and performance reporting.
- Drive brand development through local studio marketing, influencer relationships, and professional referral partnerships to ensure the success of our new studio openings.
Requirements
- At least 7 years of marketing experience, specifically within startups, high-growth CPG, wellness, or beauty sectors.
- A minimum of 2 years of experience in consulting with firms such as Deloitte or Bain.
- Deep expertise in performance marketing, digital acquisition, customer segmentation, and retention strategies.
- Strong analytical skills paired with a creative approach to solving unstructured business problems.
- A proven history of driving profitable growth while balancing experimentation with strict customer acquisition cost targets.
- An entrepreneurial spirit with the ability to switch between high-level strategy and daily execution seamlessly.
- Excellent communication and relationship-building skills, with the ability to influence stakeholders across all levels of the organization.
What we offer
- A competitive salary package.
- Meaningful equity in the company.
- The flexibility of a hybrid work arrangement, requiring a mix of time in our New York City studios and remote work.








