Director of Growth Marketing at Flock Homes

About Flock

There are 17 million Americans who own rental property. Most don't want to be landlords anymore, but selling isn’t a good option. Why? You’d lose income and appreciation, trigger tax liabilities, kick out your tenants, have to fix up the house – the list goes on! Flock is here to help.

Flock’s mission is to provide every retiring landlord with the most cost-efficient and seamless exit. Our first product is a tech-enabled 721 Exchange for Single Family Rental landlords. Owners contribute properties into our professionally managed Fund, in exchange for passive equity ownership. It's a modern UPREIT model designed for sophisticated owners who want access to continued cashflows, liquidity, and diversification without triggering capital gains, disturbing tenants, or dealing with disposition friction. We’re now growing fast into the commercial and multifamily space and are looking for smart, entrepreneurial hustlers who want to help build something category-defining. 

We recently raised our Series B, led by Renegade Partners, and are also backed by other top tier investors, including Andreessen Horowitz, Primary Ventures, SUSA Ventures, 1Sharpe Ventures, and leaders from Invitation Homes and Opendoor. 

About the Role

Flock is hiring a Director of Growth Marketing to lead our marketing initiatives and drive growth. In this role, you will own and execute Flock’s marketing strategy, developing and implementing comprehensive programs across multiple channels to enhance brand recognition and drive measurable results. 

You’ll collaborate with cross-functional teams to ensure consistency and a strong connection with our target audience. Experience in growth marketing, particularly within financial services or real estate, is highly preferred.

What You’ll Do:

• Own and execute Flock's comprehensive marketing strategy
• Maintain brand consistency across all channels and touchpoints
• Execute data-driven lead generation campaigns across:
  
  • Direct mail campaigns
  • Paid digital advertising (Facebook, Instagram, Reddit, Google)
  • Email marketing
  • Field marketing
  • Organic social media
• Create and execute content strategy that drives engagement and SEO performance
• Plan and execute localized event programs
• Execute earned media strategy
• Work closely with sales team on enablement and lead handoff

Requirements

• 7-10 years of experience in consumer-facing fintech or proptech
• Proven success in multi-channel lead generation and content marketing programs
• Strong analytical skills and proficiency in data-driven decision-making
• Hands-on experience with marketing automation, CRM platforms, and campaign optimization
• Experience at a startup or executing marketing strategy from 0 to 1
• Self-starter with the ability to manage multiple channels and work independently

Even if you don’t meet 100% of the qualifications, we recommend applying to the role!  

Location: NYC, SF, or Denver

Compensation: The annual salary for this role is $175K-$195K, with target equity and benefits (including medical, dental, vision, and 401(k).