Director of Growth Marketing at Flock Homes

At Flock, we are tackling a massive problem for the 17 million Americans who own rental properties. Many landlords are ready to stop managing their homes, but selling often leads to tax headaches, lost income, and tenant displacement. We offer a better way. By using a tech-enabled 721 Exchange, we allow owners to contribute their properties into a professionally managed fund in exchange for passive equity. It is a modern solution that provides liquidity and diversification without the usual friction. We are currently scaling rapidly into the commercial and multifamily sectors, backed by top-tier investors like Andreessen Horowitz and Renegade Partners, and we are looking for an entrepreneurial leader to help us define this category.

What is this role?

We are looking for a Director of Growth Marketing to join our team on a full-time, on-site basis in NYC, SF, or Denver. This is a senior-level position designed for someone who thrives in a startup environment and has a track record of building marketing strategies from the ground up. You will be the primary driver of our growth initiatives, ensuring our brand reaches the right audience and our lead generation efforts deliver measurable results.

What will you do?

• You will take full ownership of our comprehensive marketing strategy, ensuring that our brand voice remains consistent across every channel and customer touchpoint.
• You will design and execute data-driven lead generation campaigns, utilizing a mix of direct mail, paid digital advertising, email marketing, field events, and organic social media.
• You will partner closely with our sales team to optimize lead handoff processes and create high-impact content that boosts our SEO performance and overall market engagement.

What makes you a great fit?

To succeed in this role, you should have 7 to 10 years of experience in consumer-facing fintech or proptech. We are looking for someone who is highly analytical and comfortable making decisions based on hard data. You should be a self-starter who is comfortable working independently and managing multiple channels at once. Proficiency with marketing automation, CRM platforms, and campaign optimization is essential. Because our work involves complex financial and real estate concepts, we need someone who can communicate clearly in English and understands how to navigate the nuances of these industries.

What's in it for you?

We offer a competitive annual salary ranging from $175,000 to $195,000. In addition to your base pay, you will receive target equity in the company and a robust benefits package to support your health and future. Our benefits include:

• Medical insurance
• Dental insurance
• Vision insurance
• 401k plan