Director of Digital Marketing
On-site
Full Time
#Marketing
#Digital Marketing
#SEO
#Google Analytics
#CRM Software
#SEM
#Web Design
#Project Management
#Campaign Management
#Data Analysis
#Content Management
TCP is committed to cultivating a diverse and inclusive team. However, we are not able to sponsor visas for this role.
About TCP (TimeClock Plus):
For more than 30 years, TCP has helped organizations engage their people by providing flexible, mobile timekeeping and workforce management solutions. Trusted by tens of thousands of customers and millions of users, TCP delivers best-in-class technology and personalized support to organizations of all sizes in the public and private sector to meet their complex timekeeping, employee scheduling, leave management and other workforce needs. Growth is happening and our vision for a successful future is clear - We'd love for you to join us on this journey! For more information on TCP, visit www.tcpsoftware.com or follow us on LinkedIn or Facebook.
Reporting to the Marketing Vice President, the Director of Digital Marketing will be responsible for leading the digital marketing efforts. This includes developing strategic marketing plans, managing and optimizing campaigns across various digital platforms, analyzing data to inform decisions, and ensuring content is engaging and SEO-friendly. This role will drive the results of the team, manage the digital marketing budget, stay abreast of the latest digital trends, and collaborate with other departments to maintain brand consistency.
As a Director of Digital Marketing, you will:
- Develop and oversee the implementation and execution of comprehensive digital marketing strategies.
- Manage all digital marketing channels, ensuring brand consistency.
- Measure ROI and KPIs and prepare the digital marketing budget.
- Create and maintain high levels of customer interaction through specific campaigns.
- Oversee social media accounts and manage online content, considering SEO and Google Analytics.
- Forecast sales performance trends and act proactively to increase market segment.
- Collaborate with Product, Design, and Sales directors to increase client satisfaction through cohesive strategies.
- Lead and motivate the digital marketing team to achieve goals.
- Lead the website operations team to ensure deliverables are met.
- Monitor competition and provide ideas to stand out.
- Stay up-to-date with digital technology developments.
You are a strong fit for this role if you have:
- Proven work experience as a Digital Marketing Director.
- Demonstrable experience in designing and implementing successful digital marketing campaigns.
- Strong understanding of current digital marketing channels.
- Solid knowledge of online marketing tools and best practices.
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
- Familiarity with web design.
- Excellent analytical and project management skills.
- Strong team management and communication skills.
- BSc degree in Marketing, Digital technologies, or a relevant field.
Benefits:
- Competitive salary
- 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
- 8 hours to volunteer and impact the community
- Comprehensive benefits (Health/Dental/Vision/ 401K)
- The work/life set up you need to be successful.
TCP is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
