Director of Demand Generation at Shopmonkey

We are looking for a strategic and metrics-driven Director of Demand Generation to help us scale our market presence and drive revenue growth. Shopmonkey is the leading cloud-based software platform for auto-repair shops, designed to help businesses consolidate their tools and streamline operations. Trusted by over 3,500 shops across the United States and Canada, we are backed by top-tier venture capital firms and have been recognized as one of America's Best Startup Employers by Forbes for three consecutive years. As we continue to innovate within the massive global car repair market, we need a seasoned leader to manage our demand generation efforts and help us reach our next stage of growth. Please note that this is a hybrid role, requiring you to work from our Marin County, California WeWork office two days per week.

Key outcomes

• Manage our acquisition budget to consistently meet revenue goals and Marketing Qualified Lead (MQL) targets.
• Develop and execute account-based marketing (ABM) strategies to accelerate the progression of larger deals through our pipeline.
• Oversee spend efficiency by monitoring and optimizing Cost-Per-Click, Cost-Per-Lead, and Cost-Per-Acquisition metrics.
• Lead the hands-on creation and management of multi-channel demand generation campaigns.
• Collaborate closely with sales leadership to maintain a feedback loop that ensures high lead quality.
• Utilize A/B testing to refine campaign performance and optimize landing page conversions.
• Manage and improve our marketing automation efforts to ensure effective lead nurturing.
• Build, mentor, and lead a high-performing team of marketing professionals.
• Stay current on industry innovations and educate executive leadership on emerging trends.

Requirements

• 7 to 10 years of progressive experience in demand generation or acquisition marketing.
• At least 5 years of dedicated experience in B2B marketing.
• Proven ability to optimize spend across a diverse range of demand generation channels.
• Strong SEO knowledge to drive organic traffic and lead growth.
• Experience leveraging non-digital tactics to support broader demand generation goals.
• Ability to establish and maintain reporting cadences to update executive staff on progress.
• Excellent communication, presentation, and copywriting skills.

Preferred qualifications

• A genuine passion for cars and the automotive industry.

Compensation

The base salary for this position is $180,000 per year, plus bonus, equity, and a comprehensive benefits package. Our benefits include:

• Hybrid work environment.
• Medical, dental, vision, and life insurance.
• Disability insurance.
• Employee assistance program.
• 401k retirement plan.

How to apply

If you are a hungry, humble, and smart professional who wants to help auto shops thrive, we would love to hear from you. Please submit your application through our official careers page to be considered for this opportunity.