Director of Demand Generation at Truepic

Truepic is a Series B startup backed by industry leaders like Microsoft, Adobe, Sony, and Hearst. We are at the forefront of the digital authenticity movement, providing essential technology to verify images and ensure transparency in the age of generative AI. As our Director of Demand Generation, you will report to the VP of Marketing and lead the charge in positioning our solutions as critical components of digital media authenticity initiatives. You will work in a fully distributed environment that prioritizes autonomy, trust, and clear outcomes.

Responsibilities

• Design and implement a comprehensive demand generation strategy that supports our long-term growth objectives.
• Oversee the planning and optimization of multi-channel campaigns, including SEO, PPC, content marketing, email, and social media.
• Establish clear performance metrics and KPIs to evaluate the success of our marketing experiments.
• Mentor and manage a direct report to ensure the effective execution of our marketing roadmap.
• Analyze campaign data to refine our approach and maximize return on investment.
• Partner with the Sales team to ensure high lead quality and effective conversion processes.
• Coordinate with design and product marketing teams to produce high-impact campaign assets.
• Manage our marketing budget to ensure resources are allocated for the best possible results.

Must-haves

• At least 7 years of professional experience in demand generation, ideally within the SaaS or technology sectors.
• A Bachelor’s degree.
• Deep expertise in using HubSpot for CRM and marketing automation.
• A proven history of successfully developing and launching demand generation campaigns.
• Strong analytical capabilities with a focus on making data-driven decisions.
• Exceptional project management skills and the ability to handle multiple initiatives at once.
• Excellent communication skills and the ability to thrive in a remote, fast-paced setting.
• Fluency in English.

Nice-to-haves

• An MBA degree.
• Hands-on experience with Account-Based Marketing strategies and platforms such as 6sense or DemandBase.

Benefits

• Fully remote work environment.