Director of Demand Generation at FRONTSTEPS

At FRONTSTEPS, we are building the nation’s most comprehensive community management platform. Our mission is to simplify how management companies and homeowner associations connect, operate, and optimize their daily functions. By focusing on mobile-first technology and a superior user experience, we empower community leaders to foster collaboration and growth. We believe that to build a great community-focused platform, we must first invest in our own internal team. We look for talented individuals who are ready to roll up their sleeves, solve complex problems, and help us maintain our position as the most competitive service in the market.

The opportunity

We are looking for an experienced Director of Demand Generation to lead our direct, partner, and customer-focused marketing teams. In this role, you will be the primary owner of our marketing-sourced pipeline, responsible for driving revenue growth through strategic campaign execution and measurement. You will work closely with our Sales and Product Marketing departments to develop a multi-year strategy that speaks to our key buyer personas at every stage of their journey. This is a chance to shape our market presence and outpace the competition through data-driven decision-making and creative, multi-channel initiatives.

A day in the life

• Develop and execute a comprehensive, multi-year demand generation strategy that utilizes SEO, SEM, content syndication, and events to drive high-quality lead acquisition.
• Collaborate with cross-functional partners in Sales and Product Marketing to refine lead scoring, improve conversion rates, and ensure our messaging resonates with target audiences.
• Analyze campaign performance and report key metrics to senior leadership, using those insights to iterate on our tactics and evolve our overall approach.

Who you are

You are a seasoned marketing professional with a passion for growth and a data-driven mindset. You possess the following qualifications:

• A Bachelor's degree or equivalent professional experience.
• At least three years of experience in demand generation within the SaaS industry.
• Strong communication skills and the ability to work independently while managing shifting priorities.
• A high level of attention to detail and the ability to exercise sound judgment in a fast-paced environment.
• Fluency in English.

Why you'll love it here

We are committed to supporting our team members with a robust benefits package designed to provide security and balance. When you join us, you will have access to:

• Comprehensive medical, dental, and vision insurance.
• Company-sponsored life insurance, along with voluntary short-term and long-term disability options.
• Financial wellness tools, including an FSA/HSA and a 401k plan with a company match.
• Generous paid time off and sick leave to ensure you have time to recharge.
• Internet reimbursement to support your work environment.