Director of Demand Generation at InfluxData

InfluxData is the team behind InfluxDB, the premier time series platform designed to collect, store, and analyze data at any scale. Our technology empowers developers to query and interpret time-stamped information in real time, helping them gain a significant competitive advantage. As a remote-first organization with a globally distributed workforce, we are committed to building a collaborative environment that values innovation and open source contributions. We are currently seeking a Director of Demand Generation to lead our efforts in building and converting pipeline across our dual-funnel business model, which encompasses both product-led growth for developers and enterprise sales motions for technical buyers.

Key outcomes

• Develop and execute a comprehensive multi-channel demand generation strategy, including paid media, email, webinars, sponsorships, and ABX, to drive pipeline.
• Build and scale account-based experience programs targeting key verticals such as IIoT, energy, fintech, and aerospace.
• Lead, mentor, and grow a high-performing team while managing agency and contractor relationships to maximize output.
• Take full ownership of pipeline targets, including channel mix, spend allocation, and conversion modeling.
• Collaborate cross-functionally with product marketing, content, web, and sales leadership to ensure cohesive messaging and effective lead handoff.
• Leverage AI and automation to enhance team efficiency, streamline campaign builds, and improve reporting capabilities.
• Monitor and adapt to evolving discovery trends, particularly how AI-driven search is reshaping top-of-funnel behavior for technical audiences.
• Manage and defend the demand generation budget to ensure optimal return on investment.

Requirements

• Over 10 years of experience in B2B SaaS demand generation or growth marketing, with at least 3 years in a leadership capacity.
• Proven track record of managing both product-led growth and enterprise go-to-market motions, ideally within the same organization.
• Demonstrated ability to market to technical audiences and collaborate effectively with engineering-focused teams.
• Proficiency in using AI as a core tool for designing workflows, automating tasks, and scaling productivity.
• Strong technical fluency with modern marketing and sales stacks, including tools like Marketo, Salesforce, and similar platforms.
• A proactive, ownership-oriented mindset with the ability to identify gaps and implement solutions independently.
• Excellent communication skills in English.

Preferred qualifications

• Experience marketing open source products.
• Practical knowledge of how generative search and AI are transforming content and demand strategies.
• Background in observability, time series data, IoT, or related infrastructure categories.

Compensation

We offer a comprehensive benefits package designed to support our full-time employees. Our offerings include:

• Medical, dental, and vision insurance.
• 401k retirement planning.
• Flexible hours and a generous paid time off policy.
• Annual professional development budget to support your growth.
• Wellness programs to promote a healthy work-life balance.
• The ability to work remotely from anywhere.

How to apply

If you are interested in joining our team, we invite you to submit your application through our careers portal. Our hiring process typically begins with a remote interview conducted via Zoom. We look forward to reviewing your experience and discussing how you can contribute to our mission at InfluxData.