Director of Demand Generation
Remote
Full Time
#Marketing
#Digital Marketing
#Demand Generation
#campaign building
#Copywriting
#performance reporting
#Salesforce
#Outbound Strategy
We are looking for a Director of Demand Generation to take the helm of our pipeline creation efforts. In this role, you will lead our strategy across digital, outbound, and field channels while managing our Outbound Growth Analyst and Events Manager. We need a player-coach who is just as comfortable setting a high-level strategy as they are writing email copy, checking LinkedIn ads, or building reports in Salesforce. You will work alongside our Sales and RevOps teams to ensure we are reaching the right buyers with the right message at exactly the right time.
What you'll be doing
- You will develop and own persona-driven demand generation programs, partnering with product marketing to ensure our messaging is sharp and focused on pipeline acceleration rather than just lead volume.
- You will oversee our digital marketing strategy, including paid programs on platforms like LinkedIn and Google, while also building out nurture flows, retargeting, and ABM campaigns.
- You will manage and coach our team members, setting clear KPIs and providing the support necessary to help them grow while you collaborate on high-ROI field events and outbound sales enablement.
What you'll bring
To be successful in this role, you should have a strong background in B2B SaaS demand generation. We are looking for someone who meets the following criteria:
- At least 6 years of experience balancing strategic planning with hands-on execution.
- A deep understanding of marketing funnel dynamics and a proven ability to build effective campaigns.
- Exceptional copywriting skills and a data-driven mindset, with the ability to handle performance reporting and analysis with ease.
- Proficiency in using Salesforce to track campaign performance and funnel conversion.
- Fluency in English and a highly collaborative approach to working in a fast-moving environment.
- Bonus points if you have experience marketing specifically to HR, Talent Acquisition, or Engineering audiences.
What you'll get
- The flexibility of a fully remote work environment.
