Flex
Director of Content Marketing
Remote
Full Time
#Growth
#Marketing
#SEO
#CRO
#SEM
#Architecture
#Content Strategy
#Training
#Public Relations
#Project Management
#Search Engine Optimization
#Conversion Rate Optimization
Flex is looking for a Director of Content Marketing
Full TimeDirectorRemoteGrowthMarketingSEOCROSEMArchitectureContent StrategyTrainingPublic RelationsProject ManagementSearch Engine OptimizationConversion Rate OptimizationEnglishRemote work
Flex is building a finance super app for business owners — reimagining every single aspect of the financial workflow and financial services for any entrepreneur. The company is growing 35% MoM and is on track to achieve cash flow positive by early 2024. Flex is focused on the long tail of the market, especially undigitized industries like construction and logistics, with >$1.2T in card spend annually still up for grabs. 90% of its customers come from incumbents like BofA and AmEx.
Flex is a fully remote company and this role can be performed from anywhere.
🕺 About the Role
Flex is seeking a Director of Content Marketing, a pivotal role in steering the company's content strategy to new heights. This position, integral to molding our company culture, will focus on cultivating our unique brand voice and refining how we connect with our diverse audiences.
✅ What You’ll Do
Strategic Content Leadership: Spearhead the development and execution of Flex's content strategy, ensuring it aligns with our brand values and resonates with our target audiences.
Building Brand Through Content: Drive the narrative of our brand through innovative content initiatives, focusing on SEO, CRO, SEM, and website architecture to attract and engage through various channels like organic, paid, direct, and referral streams.
Product Launch and Messaging: Collaborate closely in launching new products, crafting compelling messaging strategies, and providing essential resources to bolster our sales team and partners. This includes creating customer profiles, market insights whitepapers, event highlights, product-focused emails, and social media content.
Directional and Editorial Oversight: Lead the editorial vision and strategic direction for Flex's online presence, ensuring content is not only engaging but also drives inbound interest and builds our pipeline.
Media and PR Guidance: Offer expert advice on media training and public relations initiatives, positioning Flex as a thought leader in the industry.
Goal-Setting: Project manage content projects cross-functionally to deliver on budget, timeline, and goals.
Culture: Bring values of being an empathetic, inclusive, “human-first” leader, that prioritizes enjoying-the-ride, but delivers on continuously sparking imagination and innovation.
⚡️ What You Bring
What we offer
Interested? We'd love to hear from you
At Flex, we value passion, determination, and honesty. Even if you don't fully match the job specifics, we encourage you to apply. Unusual career paths and unique skills can help you stand out. We believe diversity drives our success.
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