Director of Consumer Marketing at Pangea Money Transfer

At Pangea, we are on a mission to revolutionize the remittance industry by providing underbanked immigrants with a powerful, user-friendly mobile application to achieve financial independence. As a subsidiary of Enova International, we combine the agility of a focused team with the resources of a leading fintech company to help hardworking people access fair financial services.

Responsibilities

• Act as the primary architect for our marketing function, overseeing performance across all channels including search, social, SEO, TV, radio, print, and partnerships.
• Build, mentor, and inspire a high-performing team while fostering a culture of excellence and continuous professional growth.
• Lead customer acquisition strategy to drive large-scale growth and conversion.
• Manage retention programs focused on increasing customer lifetime value through lifecycle marketing and CRM initiatives.
• Refine our testing processes to efficiently scale marketing budgets across new tactics and channels.
• Leverage advanced marketing technology and vendor partnerships to enhance our capabilities.
• Use data-driven insights to guide strategic decisions, ensuring deep understanding of multi-channel attribution and the customer journey.
• Collaborate with internal teams to ensure a unified brand approach across customer service and distribution.
• Manage creative and media agency relationships to ensure effective brand messaging and campaign impact.

Must-haves

• Over 15 years of experience leading large, multi-disciplinary marketing organizations with significant budgets.
• A proven track record of building and motivating teams within high-growth technology environments.
• The ability to think like an owner, manage a P&L, and understand diverse business disciplines.
• Expertise in developing and communicating comprehensive B2C strategies across digital, performance, and brand marketing.
• Deep knowledge of SEO, SEM, digital advertising, and targeted social media programs.
• Experience scaling marketing budgets through iterative testing and flawless execution.
• A relentless focus on representing the customer while maintaining business effectiveness.
• Proficiency in English.

Nice-to-haves

• Experience marketing consumer payment products.
• Background in building marketing programs specifically for multicultural audiences.

Benefits

• Flexible hours and a hybrid work model.
• Dental and vision insurance.
• 401k retirement plan.
• Paid time off.
• Opportunities for remote work.