Director of B2B Marketing
130k - 160k USD
Remote
Full Time
#Marketing
#Product Marketing
#Sales Enablement
#Market Insights
#Analyst Relations
#Management
#Account Based Marketing
#Team Leadership
#Market Research
#Data Driven
#Communication
About the Role:
Papaya is seeking a Director of B2B Marketing to establish our product marketing foundation and lead product marketing for key growth solutions. In this high-impact role, you will develop and execute strategic marketing plans to enhance market presence, engage key stakeholders, and drive significant revenue growth.
Key Responsibilities:
Build Product Marketing Foundation & Execution
- Product Positioning and Messaging: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning and messaging that resonates with target audiences.
- Sales Enablement Content: Prepare content for all phases of the sales funnel to improve penetration and conversion rates.
- Product Collateral Development: Create product collateral, website copy, and thought leadership content, including white papers, webinars, conference talks, and reports.
- Market Insights and Analyst Relations: Stay current with industry trends and competitive intelligence, and manage an Analyst Relations (AR) program.
Executive Relationship Management (ERM)
- High-Touch Engagement: Involvement in exclusive events (e.g., private dinners, industry roundtables) and maintain ongoing executive-level communication to foster engagement.
- Building Deep Relationships: ERM focuses on creating and nurturing deep, trusted relationships with senior executives. It's about becoming a strategic partner rather than a vendor.
- Insight-Led Selling: Providing value through industry insights, thought leadership, and tailored solutions that address the unique challenges of the executive’s business.
Account-Based Marketing (ABM)
- Targeted Approach: Focus on a select number of high-value accounts and executives, tailoring marketing strategies to address their specific needs and objectives.
Team Leadership and Cross-Functional Collaboration
- Lead and Mentor: Hire and manage direct reports, oversee processes and budgets, and provide mentorship to team members as the marketing team expands.
- Collaboration with External Stakeholders: Engage with healthcare professionals, key opinion leaders, clients, and other relevant external stakeholders to drive product adoption and loyalty.
- Collaboration with Internal Stakeholders: Work closely with sales, product, and delivery teams to ensure effective messaging and execution of product initiatives.
- Market Research and Analysis: Conduct research to identify potential customers, market trends, and the competitive landscape.
What We’re Looking For:
- Educational Background: Bachelor’s degree in Marketing, Business, or a related field.
- Proven Experience: 10+ years of product marketing leadership experience within the SaaS or related industry, with a demonstrated track record in building product marketing from the ground up.
- Industry Knowledge: Deep understanding of enterprise decision-making processes and C-suite buying committees.
- Data-Driven: Strong analytical mindset with the ability to leverage data for strategic decision-making.
- Communication Excellence: Exceptional written and verbal communication skills, adept at engaging business leaders and C-suite executives.
- Proactive Leader: Self-starter with a passion for growth and innovation.
- Collaborative Mindset: Proven expertise in building and nurturing internal collaborations and relationships.
- Travel Flexibility: Willingness to travel for internal and external meetings and conferences (up to 20%).
About Papaya:
Papaya is a modern fintech platform that simplifies bill payments for American families. Using computer vision and automation, our app makes paying your bills as simple as taking a picture.
We started in 2016 with the mission to alleviate the frustration of paying bills. We are building technology to help address American families’ number one source of stress, finances, while also helping billers of all sizes and from all industries get paid faster and more often.
At Papaya, we love to celebrate our incredible group of hardworking employees - and it shows. We’re proud to say that we were voted one of Built In LA’s Best Small Companies to Work for in 2021, 2022, and 2023! We are proud to have 4.8 stars and over 100k reviews on the App Store, and are backed by investors that include Sequoia Capital, Bessemer Venture Partners, and First Round Capital.
In order to provide greater transparency, we have included base pay ranges for all of our US-based job postings. Our pay ranges are based on the role's level and responsibilities, and benchmarked against similar stage growth companies in the fintech industry. We utilize multiple factors including skills and work experience to determine the final offer amount given to each candidate. The base pay range for this position is: $130,000-$160,000
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Papaya
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