Director of Analytics, Marketing Technology at Noom US

We’re looking for a Director of Analytics to lead marketing technology and data initiatives at Noom, a digital healthcare company that combines content, coaching, and clinical support to help millions of people build healthier habits.

Responsibilities

• Design and roll out scalable marketing technology solutions that drive direct-to-consumer growth.
• Apply advanced statistical methods and machine learning to evaluate marketing performance and forecast trends.
• Build and maintain data models, dashboards, and reports that turn complex data into clear recommendations for marketing teams.
• Evaluate, select, and implement tools such as MMPs, media mix models, customer data platforms, tag management, and conversion-rate optimization platforms.
• Design and run A/B tests and other experiments to improve campaign effectiveness.
• Guide a small team of data scientists, setting priorities and ensuring high-quality, innovative work.
• Partner with marketing, engineering, and data science groups to integrate data sources and maintain data integrity.
• Track emerging trends and technologies in marketing analytics and recommend adoption where appropriate.

Must-haves

• At least six years of hands-on experience in marketing analytics, data architecture, or a closely related field.
• Proven success applying MMP, media mix modeling, and conversion-rate optimization techniques.
• Strong proficiency in SQL, Python, R, or similar languages for data analysis.
• Experience with data visualization platforms such as Looker and A/B testing tools such as Optimizely.
• Familiarity with marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce, Braze).
• Knowledge of digital marketing channels and their core metrics, including SEO, PPC, paid social, social media, and email.
• Excellent communication skills and the ability to translate technical findings for executives and non-technical stakeholders.
• Experience with cloud data platforms such as AWS or Databricks.
• Bachelor’s degree in Marketing, Data Science, Statistics, Computer Science, or a related discipline.
• Fluency in English.

Nice-to-haves

• Prior people-management experience or a clear interest in leading a team.
• Master’s degree in a relevant field.

Benefits

The US base salary range for this full-time position is $196,000 - $294,000.

• Hybrid work schedule with flexible hours.
• Medical, life, and disability insurance.
• 401(k) retirement plan with equity compensation.
• Paid time off and generous professional-development budget for courses, conferences, and learning resources.