Director of Analytics, Marketing Technology at Noom US

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We are a mission-driven, high-growth organization powered by science, technology, and world-class talent. We are seeking a Director of Analytics, Marketing Technology to lead the development of data-driven marketing strategies that support our direct-to-consumer growth objectives.

Key outcomes

• Design, develop, and implement scalable marketing technology solutions that support direct-to-consumer growth strategies and initiatives.
• Apply advanced statistical techniques and machine learning models to evaluate marketing performance and forecast future trends.
• Build and maintain data models, dashboards, and reports that deliver actionable insights to marketing stakeholders.
• Evaluate and implement marketing technology and analytics tools, including media mix modeling, customer data platforms, tag and pixel management, and conversion rate optimization platforms.
• Design and execute A/B tests and other experiments to optimize marketing campaigns and improve performance.
• Lead a team of data scientists, ensuring high-quality analytical support and innovative approaches to problem-solving.
• Collaborate with marketing, engineering, and data science teams to integrate data from multiple sources and maintain data integrity.
• Monitor industry trends and emerging technologies in marketing analytics to keep our capabilities current.

Requirements

• Six or more years of experience in marketing analytics, data architecture, or a related field.
• Strong proficiency in SQL, Python, R, or other programming languages used for data analysis.
• Proven success with media mix modeling, conversion rate optimization, and marketing measurement platforms.
• Experience with marketing automation platforms such as HubSpot or Marketo and CRM systems such as Salesforce or Braze.
• Familiarity with data visualization tools such as Looker and A/B testing platforms such as Optimizely.
• Knowledge of digital marketing channels and metrics, including SEO, PPC, paid social, social media, and email marketing.
• Experience with cloud-based data platforms such as AWS or Databricks.
• Excellent communication and presentation skills, with the ability to explain technical concepts to executives and non-technical audiences.
• Strong analytical and problem-solving skills with the ability to interpret complex data and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Bachelor’s degree in Marketing, Data Science, Statistics, Computer Science, or a related field.

Preferred qualifications

• Previous experience in people management.
• Master’s degree in a relevant field.

Compensation

The US base salary range for this full-time position is $196,000 - $294,000. Our total rewards package generally includes discretionary performance-based bonus, stock awards, healthcare and retirement benefits, paid holidays, paid time off, disability benefits, and various wellness programs.

How to apply

We invite qualified candidates to apply through our careers page. Our assessment process includes multiple phone and video interview rounds. We look forward to learning more about your experience and how you can contribute to our mission.