Director of Account Based Marketing at Smartly

We are expanding our global Growth Marketing team at Smartly and are looking for a Director of Account Based Marketing to lead our ABM strategy across North America and Europe. This full-time hybrid role offers the chance to shape high-impact programs that connect directly with revenue goals while working alongside Sales, Event Marketing, Paid Media, and SDR teams.

Responsibilities

• Design and scale ABM programs by collaborating with Sales leadership and the VP of Growth Marketing to pinpoint focus areas that drive revenue growth.
• Build and execute 1:1, 1:Few, and 1:Many campaigns tailored to key accounts, partnering closely with Sales and Product Marketing to deliver integrated, region-specific initiatives.
• Own the optimization of 6Sense across Sales and Marketing, translate growth campaigns into targeted account lists and outreach content with SDRs, and leverage AI to improve content creation and website performance.

Requirements

• 10+ years of B2B marketing experience in technology companies, preferably within SaaS, including at least 3 years running ABM campaigns.
• Hands-on experience with 6Sense, Demandbase, or Terminus, along with strong skills in campaign planning, data analytics, and paid acquisition programs.
• Proven ability to understand multiple buyer personas, craft tailored messaging, and deliver clear communication while collaborating across internal teams.

What we offer

• Hybrid work arrangements that support flexibility across our United Kingdom and United States locations.
• The opportunity to join a multinational team of 750+ colleagues from 60+ nationalities working in 13 countries, where diversity, equity, and inclusion are central to how we operate.
• The chance to work at an AI-powered advertising technology company that manages creative and media for more than 700 brands worldwide and handles $6B in ad spend across major platforms including Facebook, Google, Instagram, Pinterest, Snap, and TikTok.