Director, NOAM Marketing
144k - 215k USD
Remote
Full Time
#Marketing
#Demand Generation
#Growth
#Project Management
#Data Driven
#ABM
#Campaigns
#Team Leadership
Iterable is the top-rated AI-powered customer engagement platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized and dynamic communications that engage customers throughout the entire lifecycle at the right time. Iterable’s data engine, ease of use, and flexible and open architecture makes it the best platform to close the data activation gap by bringing together customer data, ability to design the experiences, deliver them and optimize them. All in one platform. We’ve surpassed $200M in ARR and have raised more than $230M from top-tier investors like Index Ventures, Viking, and CRV. Nearly 1200 companies from over 50 countries around the world rely on us to captivate their many millions of users.
Iterable helps brands unlock growth in the digital era by enabling joyful customer experiences with individualized communications based real-time behavioral data, harmonized cross-channel communications based on customer lifecycle, and dynamic always-on journeys that adapt to customer signals. Our powerful customer communication platform helps marketers manage end-to-end customer engagement programs with enterprise-grade security, compliance and controls for their customers.
Iterable’s momentum grows daily and there has never been a more exciting time to join the team! We’ve been recognized as one of the Best Places to Work - SF for the past five years, recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and we were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.
We have a global presence with offices in San Francisco, New York, Denver, and London, and recently expanded our operations to Australia and New Zealand. Iterable’s reach extends worldwide, and we have remote employees across the globe. As we scale, we continue to live by our core four, founding values - Trust, Growth Mindset, Balance, and Humility. To understand the Iterable story, and learn more about our mission, explore our Culture and About Us page.
We are searching for a unique marketing leader, one who is analytical and revenue-driven, to take on the role of our Director of North America Marketing. This role offers the opportunity to lead a team tasked with building innovative, integrated marketing campaigns that support the full customer journey, a challenge that only a few can handle.
This high-visibility role reports to the Vice President of Global Demand Generation and will work cross-functionally across the entire go-to-market organization. The ideal candidate is a passionate and creative marketer who leverages data to inform decisions, drives their team to surpass company growth goals, and can turn strategy into tactics. Prior experience leading teams across field marketing, integrated campaigns, TOFU campaigns, expansion efforts, and leveraging predictive ABM will be critical to success.
How you will make a difference:
- Own driving creation of all pipeline and pipeline velocity for North America
- Manage a team of established campaign managers/field marketers and develop their skills to support their growth
- Plan fully integrated campaigns that cover TOFU to BOFU
- Build personalized customer experiences by understanding how each buyer persona uses our solution
- Develop targeted expansion campaigns designed to ensure we are supporting our customers’ growth
- Align with product marketing to ensure product releases have the maximum impact during rollout
- Work cross-functionally with broader demand generation, marketing, and go-to-market teams to drive operational excellence and repeatable results
- Align North American marketing efforts to support the sales and ARR growth best
We are looking for people who:
- Have 8+ years of demand generation and marketing leadership experience
- Have a curiosity that drives them to challenge the status quo and find answers to questions that others are not thinking to ask
- Have a track record of fueling rapid pipeline growth that supports massive booking results
- Thinks big picture, cross-functional first
- Is a great communicator and storyteller; this role is highly visible and will need to rally teams beyond just the marketing team
- Is a strong project manager who consistently hits project timelines
- Has a relentless drive to surpass targets
Perks & Benefits:
- Paid parental leave
- Competitive salaries, meaningful equity, & 401(k) plan
- Medical, dental, vision, & life insurance
- Balance Days (additional paid holidays)
- Fertility & Adoption Assistance
- Paid Sabbatical
- Flexible PTO
- Monthly Employee Wellness allowance
- Monthly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
The US base salary range for this position at the start of employment is $144,000 - $215,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.
Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.
Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.
